Broadcast News

Bookmark and Share
24/11/2023

Sky Agrees New Partnerships With ATP Media And WTA Ventures

News Image
Sky has agreed new five-year partnerships with both ATP Media, the broadcast arm of the ATP, and WTA Ventures, the commercial arm of the WTA, which will see over 80 tournaments made up of 4000 matches available on Sky Sports, NOW and WOW.

Both Tours will be available for fans year-round with Sky having secured rights exclusively in the UK and Ireland, Italy, Germany, Austria, and Switzerland, as well as non-exclusive rights in Luxembourg, Liechtenstein, and South Tyrol.The two action-packed Tours will showcase the world's top players such as World No. 1s Iga Swiatek and Novak Djokovic, alongside Rafael Nadal, Aryna Sabalenka, Jannik Sinner, Alexander Zverev and the returning Naomi Osaka as well as the ‘new era’ of tennis stars including Carlos Alcaraz, Coco Gauff, Jack Draper and Emma Raducanu, competing at all levels including at combined Masters 1000 events taking place in Indian Wells, Miami, Madrid, Rome, and Cincinnati, and both the Nitto ATP Finals and WTA Finals. From 2024, Sky Sports will create a new home for tennis all year round, delivering the live action from the six continents direct to fans.

Sky Sports coverage will be led by presenter Gigi Salmon, alongside Tim Henman and Laura Robson who will offer their expert analysis and insights across the two Tours, with Jonathan Overend on the match commentary. The Sky Sports team will also be joined by additional talent and co-commentators at various events across the season.

Stephen van Rooyen, CEO Sky UK & Ireland and Group CCO, said: "This is a fantastic time to see the ATP and WTA Tours on Sky Sports across our markets, as tennis enters a new era with fresh and exciting talent making their way to the top of the sport. We are committed to bringing the two Tours together to elevate both male and female stars, and deliver world- class coverage of the 80 events across 48 weeks of the year; creating a brand-new home for tennis fans."

Mark Webster, CEO of ATP Media, said: "We are extremely excited by the commitment we are seeing from Sky to both men’s and women’s tennis. ATP Media prides itself on producing and delivering the huge amount of world class content generated on the ATP Tour and the three Sky entities have shown themselves to be the perfect partners to provide this content to our many tennis fans. We share many of the same values, striving for innovation and excellence, and we hope this is just the start of an amazing new chapter for tennis in these Sky markets."
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

25/04/2024
PlayBox Neo Completes New Multichannel Playout System
PlayBox Neo has completed a new multichannel playout system for the DDish direct-to-home satellite television network in Mongolia. Based in the nation
22/04/2024
BBC ALBA Reveals Cast For New TV Crime Thriller
BBC ALBA has revealed the cast for a new TV crime thriller, An t-Eilean (The Island), with acclaimed Scottish actor Sorcha Groundsell taking the lead
20/03/2023
Magewell Continues To Innovate With New Solutions
Magewell is continuing to innovate with new solutions that make live streaming, IP-based production and remote collaboration easier and more cost-effe
16/03/2023
Dielectric To Unveil New Apollo Software At NAB 2023
In Greek mythology, Apollo signified prophecy and healing with an ability to see into the future. Dielectric's new Apollo software adapts that lore fo
15/03/2023
Ateliere Unveils New Data Analytics Capabilities
Ateliere Creative Technologies has released new data analytics capabilities that enable customers to easily and quickly measure the media supply chain
15/03/2023
MultiDyne Introduces New Format-Flexible NIA9205 Series
MultiDyne Video & Fiber Optic Solutions has unveiled the new format-flexible NIA9205 Series for broadcast and streaming media workflows. The MultiDyne
15/03/2023
Cooke Optics Launches New Focal Length Lenses
Cooke Optics has launched four new focal length lenses – 27mm, 35mm, 65mm and the highly anticipated 18mm – joining the S8/i Full Frame (FF) series ra
14/03/2023
BTS Launches New SaaS Model
Broadcast Traffic Systems (BTS) has launched a new Software-as-a-Service (SaaS) model for its channel management application, ESSENTIALS. The cloud-ba
14/03/2023
Marshall Electronics Unveils New ML-454-V2 Monitor
Marshall Electronics has unveiled the new ML-454-V2 monitor, at NAB 2023 (Central Hall, Booth C5520). Marshall will also feature its latest lineup of
13/03/2023
StreamGuys Adds New Tricks To Its Workflow Management
StreamGuys is adding new tricks to its workflow management and ad insertion capabilities in time for NAB Show 2023. StreamGuys will unveil new video a
13/03/2023
Lightware Announces New Appointments
Lightware Visual Engineering has appointed two key roles, with a focus on growth in the Australian market. Gordon Anderson is the National Manager for
26/04/2024
Vestel Launches New Range Of Interactive Display Screens
Vestel Visual Solutions UK has launched a new range of interactive display screens incorporating Zero Bonded Technology. The new Dynamic Series levera
09/02/2024
Sky Brings Together Sky Content And Sky Studios
Sky has announced that all of its non-sports content teams in the UK & Ireland, will come together under one leadership structure, led by Cécile Frot-
14/09/2023
Pixellot And Dyn Media Implement AI-Automated Sports Cameras
Pixellot and German streaming platform Dyn Media have completed the implementation of AI-Automated sports cameras at 38 sports venues throughout the c
23/08/2023
Chyron To Focus On Sports Solutions At IBC 2023
Chyron has announced that its focus on sports solutions at IBC 2023 will feature innovations across its product line, most notably within PRIME — Chyr