Broadcast News

Bookmark and Share

New Era Of TV Consumption Is Ushered Across CEEMEA

A new era of television consumption is being ushered in across Central Eastern Europe, Middle East and Africa (CEEMEA) a report by Discovery Networks has revealed.
Supercharged by the digital age, audiences led by the young and early adopters show an increasing appetite for new TV services that complement existing viewing behaviours.
Multi-screen living across technology platforms is becoming increasingly commonplace, whilst there is a growing appetite for off-schedule viewing via catch-up TV services. At the same time, there is a rising demand for short-form content that allows viewers to 'snack' between bigger TV 'meals'. 'Social TV' has been identified as a growing phenomenon but viewers remain cautious over their privacy.
The Discovery Networks report The Rise of the Television Everywhere Audience, in cooperation with The Future Foundation, surveyed 5,000 TV viewers across 10 CEEMEA markets: Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, South Africa, Turkey, Ukraine and UAE in addition to in-depth interviews with an expert, industry panel. It explores how television is adapting, evolving and growing to accommodate entirely new viewing behaviours in an increasingly connected, time-precious, fragmented world.
"It's an incredibly exciting time for the TV industry and viewers who are relishing the greater freedom they have to access and interact with content across multi-screens and social media. This study shows people are watching more linear TV than ever before and how traditional TV viewing is being supplemented and enriched with new audience behaviours across CEEMEA markets," said Caleb Weinstein, SVP & GM Distribution, Discovery Networks EMEA.
Live online TV viewing is now commonplace in eight of the 10 markets surveyed
•Across CEEMEA, 52% have watched live television online in the last six months. The proportion is highest in Romania with 64% and lowest in Hungary at 27%
TV on demand viewing (at 40%) is less common except for the young and early adopters
•UAE leads the way in catch-up TV viewing with 55% having watched catch-up TV online in the last six months followed by Russia with 52%
•51% in Czech Republic aged 18-30 have watched TV on demand online, against 24% aged 45+. In South Africa, 43% against 18%
Second screening is in its early stages though penetration of new technologies is rising fast
•In Turkey, 21% and 15% of smartphone owners have used the device to watch live TV and TV on demand respectively ahead of the CEEMEA averages of 12% and 11%
•The Middle East are ahead of Central and Eastern Europe with around a third of tablet owners in Turkey (34%) having watched live TV on their tablets and 28% in the UAE against the CEEMEA average of 25%
The second screen is increasingly being used to enhance the enjoyment of TV
•Over two thirds (68%) look up information online about a programme while watching it
•Whilst 34% talk about programmes they are watching online via social networking sites
•New viewer typologies have emerged due to the second screen: the Tourist who flits between a wider variety of programmes than they used to (56% say they do) and the Enthusiast who access extra content online (64% do so now or would consider doing so)
There is a growing appetite to be able to watch TV content anywhere, anytime
•72% would prefer to watch TV when they want rather than when the schedule dictates
•61% in South Africa are interested in accessing TV content wherever they are with 55% in Bulgaria and Ukraine
•While only 27% of Hungarians are interested, this rises to 53% among early adopters
An emerging market for bite sized content for the second screen that ties in to long-form
•In eight out of 10 countries, a majority say they have watched or would consider watching TV clips of their favourite shows on their mobile phones
•51% of Romanian early adopters have watched TV clips of their favourite shows on their mobile. Only 10% would not consider doing this. In Poland, 43% and 11%
Viewers need more help to find programmes due to increasing choice fuelled by on-demand
•Over half of viewers in nine out of ten counties surveyed say they find it difficult to choose a programme to watch. This feeling is strongest in Czech Republic (67%)
•51% are interested in a service that recommends TV shows based on preferences and viewing history
•There is strongest support for this in South Africa with 67% and Romania with 62%
Despite the explosion of social media, expert sources remain strong in viewing decisions
•Only a minority of viewers would be interested in a service that allows you to see what your friends are watching
•Even among early adopters it is only in Turkey and Russia where this kind of service garners the support of over a third.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Production News : New Online Comedy Show Announced By Channel 4
Channel 4's online comedy showcase highlighting the brightest new comedy stars and freshest TV ideas returns with a brand new three - part bite-sized
Northern Ireland Screen, RTÉ Launch New Web Dramas
Northern Ireland Screen and RTÉ have launched four new 20-minute web dramas as part of the new season of Storyland 2017, showcasing Ireland's creative
Virgin TV & Dolby Appointed To DTG Council
Virgin TV's Director of Digital Entertainment Product Development, Louise Fussell, and Dolby Laboratories' Director of Imaging Standards and Technolog
TV Viewing Falls As Online Watching Boom Grows
People are starting to watch less TV as the online video boom grows, suggests a BBC News survey. Some 43% of UK people who watch video from the intern
smartclip Publish Findings On Connected TV Users
smartclip, the multiscreen video and brand advertising platform, has published the findings of the first ever research on Connected TV users. In assoc
Production News : Sheridan Smith To Star In One-Off TV Special
ITV has announced details of a special one-off television special with Sheridan Smith. Smith, who is a singer and multi award-winning actress, will he
Recognition For Avid Customers At BAFTA TV Awards
A number of Avid customers have been recognised at this year's Virgin TV British Academy Television Awards, hosted by the British Academy of Film & Te
Suitcase TV Brings Iphrame Flyaway To BroadcastAsia
At BroadcastAsia 2017, Suitcase TV will demonstrate its Iphrame Flyaway Production System. The Iphrame Flyaway Production Suite is a software-based re
Cartesian Becomes First Consultancy To Join Digital TV Group
Telecommunications consultancy Cartesian has become the first member from the consultancy sector to join the Digital TV Group (DTG). The company will
TV Documentary Filmmaker To Receive TiCA Accolade
Television documentary filmmaker, Paul Berriff OBE, is to receive a Television Cameraman's Award (TiCA) at this year's Guild of Television Cameramen (
NFTS Launches Live TV Simulator Course
The National Film and Television School (NFTS) has launched a Live TV Simulator Sports Production course in partnership with HBS Broadcast Academy, th
CHEK TV Invests In Snell Advanced Media's Vibe Solution
Canadian broadcaster CHEK TV has invested in Snell Advanced Media's (SAM) fast news production solution Vibe, which will allow it to deliver news to a
Suitcase TV Announces Appointment & Promotions
Suitcase TV has announced the appointment of Kim Weis Hansen as their new non-executive director. Hansen has been a business consultant in Denmark for
TNP Broadcasts Live For PoloCam TV
TNP Broadcast has provided IP Uplinks, signal routing and multiple feeds using its new IP VR360 Uplink and 4K production vehicle for the 2017 Queens C
Chilean TV Channel Produces FIFA Football In Russia Live
Clear-Com® has announced that the Chilean national broadcaster, Red Televisiva Megavision S.A. (Mega), uses Eclipse digital matrix system with IP-enab