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27/11/2006

TV Viewing Falls As Online Watching Boom Grows

People are starting to watch less TV as the online video boom grows, suggests a BBC News survey.
Some 43% of UK people who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result.
Online and mobile viewing is rising - three quarters of users said they now watched more than they did a year ago.
The BBC News Website is running a series of special features looking at the future of TV.
The website's survey also suggests that online video viewers are still in the minority - just 9% said they did so regularly. Another 13% said they watched occasionally, while a further 10% said they expected to start in the coming year.
But two-thirds of the population said they did not watch online and could not envisage starting in the next 12 months.
In the survey, one in five people who watched online or mobile video at least once a week said they watched a lot less TV as a result.
Another 23% said they watched a bit less, while just over half said their TV viewing was unchanged.
Some 3% said online video inspired them to watch more TV.
Online and mobile video is far more popular among the young, with 28% of those aged 16 to 24 saying they watched more than once each week.
An average of 10% aged 25 to 44 were net video regulars, with that figure falling to just 4% of over-45s.
Earlier this year, media regulator Ofcom said the number of 16 to 24-year-olds watching TV in an average day had dropped 2.9% between 2003 and 2005.
The BBC News Website Future TV includes an interview with Ricky Gervais, predictions from leading TV figures, a guide to new TV technologies and exclusive videos of YouTubers talking about online video.
(SP)
VMI.TV Ltd

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