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28/06/2011

Melita Group And On Demand Group Agree To Launch Malta's First Video On Demand TV Service

The Melita Group, the Republic of Malta's leading premium television content provider, and leading TV VOD aggregator On Demand Group (ODG), has announced an agreement to launch ODG's ondemand! video on demand services to Melita subscribers.
The service launch will mark the extension of ODG's reach to 18 platforms in 12 countries handling one billion video on demand transactions per year in nine different languages.
The Melita Group's ondemand! service will include blockbuster and classic movies, popular TV series, top comedy, drama, documentaries, kids programming and music videos. Subscribers will be able to watch this premium content on-demand, with full control to pause, rewind, fast-forward or watch over again - whenever they want.
Ludolf Rasterhoff, Chief Operations Officer at Melita, said: "We are delighted to be working with Europe's leading VOD aggregator. ODG has contracts with all the major Hollywood movie studios, premium TV networks and music suppliers. The launch of the ondemand! service will substantially enhance our TV offering and allow our subscribers a total TV experience to watch the programme of their choice whenever they want."
The Melita Group is a diversified telecommunications provider offering home entertainment and telecommunications services to consumer and business customers throughout Malta, the world's smallest and most densely populated nation. The company focuses on offering added value advanced digital services through its high speed network including 3G mobile, HDTV and PVR, as well as triple play and quadruple play packages.
Tony Kelly, ODG, said: "Over the last two years ODG has formed close partnerships with more and more of Europe's leading and innovative cable and IPTV service providers. We are very pleased to be working with Melita. This deal further demonstrates our premium content aggregation strategy that we have successfully developed in the UK, U.A.E., German speaking countries, France, Italy, Greece, Turkey, Serbia, Slovenia and now in Malta to provide compelling TV-on-demand services, increased efficiencies, cost savings, programming and marketing expertise and speed to market for multiple clients in multiple territories."
(KMcA/GK)
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