Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
17/08/2023
Yospace Teams Up With TV 2
Yospace has partnered with leading Norwegian commercial broadcaster, TV 2.
The relationship sees Yospace underpin TV 2's advertising strategy for its app, TV 2 Play, which is available on all streaming destinations, including connected TV (CTV), set-top-boxes (STB), web, and mobile.
The move has been fuelled by TV 2's desire to broaden its revenues and expand from subscription-only to offer a hybrid, ad-supported model. After experimenting with client-side ad insertion (CSAI) and other SSAI providers, TV 2 chose Yospace for its consistency of viewer experience across all content and players, as well as reporting of ad views. Operationally, TV 2 is able to manage all its advertising tech and measurement in the most efficient and cost-effective way.
TV 2 Play is among the most popular streaming services in Norway. It houses all of TV 2's own content and a broad selection of other popular films and TV series. Its eight live channels bring the Norwegian population together around important moments, from major and local sports events to the most popular entertainment shows and 24-hour breaking news. SSAI has been applied to TV 2 Play’s VOD content at launch, with live streams to be added in the Autumn.
"Yospace is a crucial partner for TV 2's advertising strategy," said Roy Kenneth Venjum, Head of Network and Distribution at TV 2. "We needed an SSAI solution that would deliver an excellent TV experience across all content types and players while providing operational efficiency across VOD and live. Yospace’s huge experience and many customer implementations made it the obvious choice for TV 2 Play."
Yospace's SSAI solution is built on 10+ years of experience and long-term partnerships with the likes of DIRECTV, FOX, ITV, RTL, Seven, and TV4. Its technology has been proven to deliver programmatic fill rates that are consistently ahead of industry standards, with video completion rates over 98%.
Yospace is exhibiting its SSAI solution at IBC, Rai Amsterdam, 15-18 September, on stand 5.C78a.
www.yospace.com
The relationship sees Yospace underpin TV 2's advertising strategy for its app, TV 2 Play, which is available on all streaming destinations, including connected TV (CTV), set-top-boxes (STB), web, and mobile.
The move has been fuelled by TV 2's desire to broaden its revenues and expand from subscription-only to offer a hybrid, ad-supported model. After experimenting with client-side ad insertion (CSAI) and other SSAI providers, TV 2 chose Yospace for its consistency of viewer experience across all content and players, as well as reporting of ad views. Operationally, TV 2 is able to manage all its advertising tech and measurement in the most efficient and cost-effective way.
TV 2 Play is among the most popular streaming services in Norway. It houses all of TV 2's own content and a broad selection of other popular films and TV series. Its eight live channels bring the Norwegian population together around important moments, from major and local sports events to the most popular entertainment shows and 24-hour breaking news. SSAI has been applied to TV 2 Play’s VOD content at launch, with live streams to be added in the Autumn.
"Yospace is a crucial partner for TV 2's advertising strategy," said Roy Kenneth Venjum, Head of Network and Distribution at TV 2. "We needed an SSAI solution that would deliver an excellent TV experience across all content types and players while providing operational efficiency across VOD and live. Yospace’s huge experience and many customer implementations made it the obvious choice for TV 2 Play."
Yospace's SSAI solution is built on 10+ years of experience and long-term partnerships with the likes of DIRECTV, FOX, ITV, RTL, Seven, and TV4. Its technology has been proven to deliver programmatic fill rates that are consistently ahead of industry standards, with video completion rates over 98%.
Yospace is exhibiting its SSAI solution at IBC, Rai Amsterdam, 15-18 September, on stand 5.C78a.
www.yospace.com
Top Related Stories
Click here for the latest broadcast news stories.
09/04/2024
HKT's Now TV Deploys VO's AI-Driven Targeted TV Advertising Solution
Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers. By o
HKT's Now TV Deploys VO's AI-Driven Targeted TV Advertising Solution
Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers. By o
26/10/2005
ADS Tech launch Instant TV Deluxe
ADS Tech (www.adstech.com), a leader in consumer video editing solutions, has announced the launch of the Instant TV Deluxe, an external TV tuner, vid
ADS Tech launch Instant TV Deluxe
ADS Tech (www.adstech.com), a leader in consumer video editing solutions, has announced the launch of the Instant TV Deluxe, an external TV tuner, vid
05/07/2016
Production News : NOW TV Combo Launched
NOW TV has launched the NOW TV Combo - the UK's first ever contract-free triple play bundle, offering the latest and best TV, unlimited broadband as w
Production News : NOW TV Combo Launched
NOW TV has launched the NOW TV Combo - the UK's first ever contract-free triple play bundle, offering the latest and best TV, unlimited broadband as w
30/10/2019
Broadpeak's Solutions Gain Momentum In Android TV Environment
Broadpeak® has announced that its nanoCDN™ multicast ABR and umbrellaCDN™ CDN selection solutions are gaining significant momentum in the Android TV e
Broadpeak's Solutions Gain Momentum In Android TV Environment
Broadpeak® has announced that its nanoCDN™ multicast ABR and umbrellaCDN™ CDN selection solutions are gaining significant momentum in the Android TV e
20/02/2017
TV3: Live Streaming With Dynamic Ad Insertion
In March 2016, TV3 were presented with a Gold Award at Ireland's Media Awards for its Dynamic Ad Insertion project across live channels in its TV Ever
TV3: Live Streaming With Dynamic Ad Insertion
In March 2016, TV3 were presented with a Gold Award at Ireland's Media Awards for its Dynamic Ad Insertion project across live channels in its TV Ever
27/09/2012
smartclip Publish Findings On Connected TV Users
smartclip, the multiscreen video and brand advertising platform, has published the findings of the first ever research on Connected TV users. In assoc
smartclip Publish Findings On Connected TV Users
smartclip, the multiscreen video and brand advertising platform, has published the findings of the first ever research on Connected TV users. In assoc
10/06/2022
PA TV Metadata Partners With Together TV
PA TV Metadata has teamed up with Together TV to power its free-to-use streaming platform as the TV channel looks to engage with new audiences. PA TV
PA TV Metadata Partners With Together TV
PA TV Metadata has teamed up with Together TV to power its free-to-use streaming platform as the TV channel looks to engage with new audiences. PA TV
04/10/2021
nangu.TV Reveals New Android TV Operator Set-Top Box
nangu.TV has unveiled a new Android TV Operator Tier set-top box, run on the nangu.TV platform, in cooperation with Orange Slovensko and CommScope. Re
nangu.TV Reveals New Android TV Operator Set-Top Box
nangu.TV has unveiled a new Android TV Operator Tier set-top box, run on the nangu.TV platform, in cooperation with Orange Slovensko and CommScope. Re
09/05/2023
ADTH To Produce Officially Certified NEXTGEN TV Upgrade Accessory Receivers
Atlanta DTH (ADTH) will be the first vendor to produce officially certified NEXTGEN TV upgrade accessory receivers. The ADTH NEXTGEN TV Box is powered
ADTH To Produce Officially Certified NEXTGEN TV Upgrade Accessory Receivers
Atlanta DTH (ADTH) will be the first vendor to produce officially certified NEXTGEN TV upgrade accessory receivers. The ADTH NEXTGEN TV Box is powered
26/06/2008
Content Creators Get Upload TV
An innovative communications company, Uploaded.TV has announced the launch of its website where members can send their videos to real TV. Uploaded.TV,
Content Creators Get Upload TV
An innovative communications company, Uploaded.TV has announced the launch of its website where members can send their videos to real TV. Uploaded.TV,
13/03/2023
Amagi Teams Up With FINTECH.TV
Amagi has partnered with the leading global fintech news provider, FINTECH.TV, to launch, distribute, and monetize its channel on Free Ad-supported St
Amagi Teams Up With FINTECH.TV
Amagi has partnered with the leading global fintech news provider, FINTECH.TV, to launch, distribute, and monetize its channel on Free Ad-supported St
08/11/2023
TV Aparecida Launches New FAST Channel
Amagi has announced that TV Aparecida has launched its first free ad-supported streaming TV (FAST) channel with the support of Amagi's cutting-edge in
TV Aparecida Launches New FAST Channel
Amagi has announced that TV Aparecida has launched its first free ad-supported streaming TV (FAST) channel with the support of Amagi's cutting-edge in
06/09/2012
Yospace To Unveil CSM Cloud Network
Yospace will be unveiling its CSM Cloud Network, the first distributed network of servers specialising in OTT simulcast delivery with dynamic content
Yospace To Unveil CSM Cloud Network
Yospace will be unveiling its CSM Cloud Network, the first distributed network of servers specialising in OTT simulcast delivery with dynamic content
26/04/2024
Amagi Appoints Chief Product Officer
Amagi has appointed Richard Perkett as its Chief Product Officer (CPO). Richard brings over 25 years of experience in product management, product mark
Amagi Appoints Chief Product Officer
Amagi has appointed Richard Perkett as its Chief Product Officer (CPO). Richard brings over 25 years of experience in product management, product mark
22/03/2018
Yospace Unveils NAB 2018 Showcase
Yospace has announced it will be demonstrating the capabilities of its server-side ad insertion platform at NAB 2018, a multi-award-winning solution t
Yospace Unveils NAB 2018 Showcase
Yospace has announced it will be demonstrating the capabilities of its server-side ad insertion platform at NAB 2018, a multi-award-winning solution t
