Broadcast News

Bookmark and Share

50% Expect To Work In 3D Next Year

According to a poll carried out among visitors at the BVE exhibition by test and measurement specialist, Hamlet - 50% of people expect to work in a stereoscopic 3D production in the coming year. A further 14% had already worked in 3D and almost two-thirds of visitors said that finding out about 3D equipment and production techniques was the main reason or an important part of their visit.
Conference sessions and product demonstrations at the event, held at London’s Earls Court, reflected the rapidly growing interest in 3D, both for cinema and now for broadcast. The convention immediately followed the first broadcasts from Sky’s new 3D channel.
While there is well-founded excitement about the prospects for 3D movies, those surveyed were less certain about the prospects of 3D to the home. 30% felt that technology fans would be interested but it would not find a mass market, and just a quarter thought that there definitely would be an audience.
"Stereoscopic 3D is the real hot topic of the moment, but we are all finding our way in this new medium," said Steve Nunney, Director of Hamlet which ran the survey. "What is clear is that it will call for investment in new technology – 84% of the survey recognised that 3D needs new and specialised equipment – and that quality control will be an absolutely critical part of getting 3D right.
"I am grateful to all those who took part in this study, which will help the whole industry understand the way ahead," Nunney continued. "I am looking forward to working with all those working on 3D productions to develop the most appropriate test and measurement solutions to guarantee excellence."
The survey was carried out amongst the broad range of visitors to the Broadcast Video Expo event in London, including Broadcasters, Videographers, Engineers and Vendors. As part of the survey, Hamlet randomly selected one of the respondents to win a FlexiScope handheld monitor. The winner was James Fulcher, a Camera Assistant currently working on Inside Luxury Travel, a series with a potential audience of 350 million homes worldwide.
Asked about stereoscopic 3D television, Fulcher commented: "As with all new technologies there is always an initial excitement, which goes along with extensive testing and development of both its technical challenges and its creative potential. 3D appears to have evolved through the stages of being a gimmick to becoming a diverse, adaptable technology."
He continued: "I do not believe that 3D will replace traditional broadcasting methods. However, with the modern multi-platform environment there is the ability to simultaneously broadcast a dual 2D/3D service, and the option of an added 3D broadcast is a potential asset. I am looking forward to experimenting further."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

New Year, New Career?
A lot of people find themselves examining and assessing their current job and career plans in January... It's therefore no coincidence that the start
Artel Releases New White Paper
Artel Video Systems has released a new white paper, titled "It's About (Precision) Time". The white paper addresses the use of IEEE 1588 Precision Tim
Sonifex To Showcase New Products At CABSAT
Sonifex has announced it will be showcasing new products at CABSAT, stand Z5-114. The products use the new AES67 AoIP format to enable mixing and moni
Production News : Sky Announces New Partnership With Jaunt
Sky has announced a new partnership with Jaunt Inc. Sky VR Studio, Sky's in-house virtual reality studio, will use Jaunt's XR Platform to deliver cont
Ross Video To Launch New Version Of Ultrix
Ross Video has announced that it will launch a new version of the routing and signal processing platform Ultrix at CABSAT 2018 (Stand ZB5-A40). Ultrix
Production News : New Drama 'Kiri' Begins On Channel 4
A first episode in a new four-part drama is set to air on Channel 4 this evening, 10 January, at 9pm. Starring Sarah Lancashire, Kiri tells the story
Welsh Govt Supports New Drama 'Kiri'
A new four-part drama called Kiri, which is due to premier on Channel 4 this week, has been made with support from the Welsh Government. Kiri stars Sa
Irish Studio Becomes Home To New Syfy Series
A film studio in Limerick, Ireland, is to welcome a new SyFy series to its base. Nightflyers is based on George R.R. Martin's novella of the same name
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
Panasonic 3D Technology Delivers Live 3D Broadcast Of Roland Garros Across Europe
Panasonic has announced that the entire 2011 French Tennis Open, Roland Garros in Paris will be broadcast live in 3D to over 17 countries across Europ
French Tennis Live Across Europe In 3D
Panasonic's 3D technology is to deliver two weeks of live 3D broadcast of Roland Garros tennis across Europe. The company announced that the entire 20
Production News : BBC Announces New Live Broadcast Music Show
The BBC has announced a brand new six-part music series to be broadcast live on BBC One this autumn and featuring the biggest UK and international mus
sonoVTS To Introduce New Videowall And IP-Enabled Broadcast Displays
Munich-based sonoVTS has announced that it will showcase improvements to its modular videowall and launch a new family of IP-optimised broadcast displ
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the