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22/06/2009

Barco Showcases High Brightness 3D Projection At Cinema Expo

Recognising the enormous appeal of 3D cinema to theatre owners and moviegoers, digital cinema pioneer Barco will showcase the industry's brightest projectors at Cinema Expo International, Amsterdam.
In the second half of 2009, blockbusters like Ice Age 3, Avatar, Planet 51, Toy Story and A Christmas Carol will be released in 3D. Studios and audiences are clearly embracing 3D, as box office numbers of recent premieres like Up and Monsters vs Aliens confirm. Based on Texas Instruments' DLP Cinema technology, Barco's range of high bright digital cinema projectors ensure exhibitors a premium viewing experience and additional revenues.
Wim Buyens, VP Business Development Digital Cinema at Barco, said: "Brightness is one of the crucial elements when projecting 3D. More than 80% of light output gets lost when projecting 3D, making it very hard to project 3D on screens of more than 40ft wide. That's why we are cooperating with industry leaders like RealD, Dolby, XpanD and Master Image to continuously optimise 3D performance. Recently Dolby and Barco introduced their 3D large screen solution, featuring a dual-stack ultra high-bright Barco DP-3000 projector."
Raf Rentmeesters, Product Manager Digital Cinema at Barco continued: "Image resolution is a second major influencer when projecting 3D. Our DP-2000 projector, the most cost-effective in the industry, delivers full 2K resolution in 3D mode, presenting owners and viewers with the highest possible 3D resolution today. It has the highest light efficiency on the 0.98" platform and was selected by Disney for their A Christmas Carol train tour."
Wim Buyens said: "Barco has been working with 3D projection for more than twenty years. Back in the eighties we introduced the first ever 3D dual-stack projector setup based on CRT technology and we are very proud that we are still setting the 3D pace today."
Barco will showcase its product range and 3D offering at the Cinemas International exhibition, from June 22 to 25 in Amsterdam.
(KMcA/BMcC)
VMI.TV Ltd

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