Christie To Perform 3D Presentation For SAWA

A leader in digital cinema projection systems, Christie, has announced that it will participate in the 56th Cannes Lions International Advertisting Festival ( www.canneslions.com), the annual worldwide advertising event which will take place from June 21 - 27, 2009 in Cannes, France.
As a partner of SAWA (Screen Advertising World Association - www.sawa.com), Christie will supply its CP2000-XB projector for the conference hosted by SAWA on June 22 at 3pm at the Esterel theatre.
A world unique event attended by over 8,000 visitors from 75 countries, the Cannes Lions International Advertising Film Festival provides media professionals with an opportunity to see their works rewarded in various categories, including film, radio, internet, direct marketing...
Partnering with Cannes Lions for the fifth year in a row, SAWA hosts every year a round of conferences about current media and advertising issues, such as alternative contents, the expansion of 3D projection, engaging the audience through interactive games, positive and active emotions generated by the motion picture medium... This year's conference on June 22 at 3pm at the Esterel theatre will focus on the impact of an advertising concept on the five senses and on showing how new experiences enabled by the motion picture medium can increase consumers' product and brand engagement.
As the single projector manufacturer being part of the SAWA Digital Committee, Christie will provide SAWA with its Christie CP2000-XB model, with built-in Christie Brilliant3D innovative technology, which enhances brightness while reducing operating costs by using a single lens system for 3D projections. The projector will be complemented with a Dolby 3d server.
Richard Nye, Cinema Sales Director, EMEA, said: "We are delighted to bring our technical expertise to such a renowned event as the Cannes Lions Festival. Also, we would like to thank SAWA for the trust they put in us when they decided to appoint us as the single projector manufacturer within the SAWA Digital Committee."
Further information is available at: www.christiedigital.com.
(KMcA/BMcC)