Broadcast News

Bookmark and Share

Body In Balance Concludes German DVD Distribution Contract

The UK and Europe's leading Yoga and Wellness channel, Body in Balance (BiB), has entered into an agreement to distribute DVD and CD product in Germany, Austria and Switzerland through Rough Trade Distribution GmbH.
BiB is applying tried and tested music distribution techniques to Yoga by using TV shows on its channel as shop windows to promote the leading yoga masters and drive sales of its video products.
Greg Roselli, Managing Director of BiB, has said: "We're doing to Yoga - the new "rock n' roll" - what MTV has done to music. If 50 is the new 25, then good health is the new drug of choice. We will be promoting the yoga artists and their programmes on Body in Balance Germany, which is carried on KabelKiosk, Zattoo, Arcor, Teleclub Switzerland. On the back of this exposure we will be selling more DVDs in Germany."
BiB will immediately release three German language DVD titles including Maya Fiennes' Kundalini Yoga and follow this with a minimum of 15 further titles, created by BiB and other leading global yoga and wellness producers.
BiB focuses on high quality, informative yoga, pilates, tai chi, meditation and nutrition programming as well as lifestyle shows and information on exclusive spa holidays and events.
BiB teachers are celebrated throughout the world and include Deepak Chopra, Shiva Rea, Katy Appleton, Duncan Wong and Maya Fiennes. Instructional programming covers all levels of ability and viewers are encouraged to develop their skills and discover new ways to help themselves gain fitness for both body and mind.
The rapidly growing international television channel BiB is now available in 15 million homes. It broadcasts in the UK on Sky channel 275 and also airs throughout Europe including Germany, Belgium, Holland, Poland, Netherlands, Serbia and Croatia. More than one million DVDs from BiB artists have been sold in the past three years.
Further information is available at:

Top Related Stories
Click here for the latest broadcast news stories.

Channel 4 Renews Contract With ITN
Channel 4 has renewed its contract with ITN to supply Channel 4 News until December 2026. The deal ensures that ITN's award-winning Channel 4 News bul
Pebble To Display Integrated Channel Solutions At NAB 2023
Pebble is to showcase its market-leading playout automation and integrated channel solutions as well as its award-winning IP connection management too
Benenden Health Partners With Channel 4
Not-for-profit, affordable healthcare provider Benenden Health and Channel 4 have partnered for a second time with a mission to improve the nation's h
Channel 4 Celebrates 126 TV Award Wins In 2023
Channel 4 is celebrating a cumulative 126 TV Award wins across 2023, beating all previous records in its 41-year-old history as a broadcaster includin
Channel 4's Emerging Indie Fund Opens For Applications
Channel 4's Emerging Indie Fund which aims to help Nations and Regions based indies grow their businesses has opened for a new round of applications.
Playbox Neo To Display Broadcast TV Channel Branding And Playout Solutions
PlayBox Neo is to demonstrate the latest additions to its range of broadcast TV channel branding and playout solutions at the NAB Show in Las Vegas. E
Female-Centred FAST Channel Launches Using Amagi's FAST Solutions
Amagi has announced that Mainstream Media AG has launched its first-ever female-centred Free Ad-supported Streaming TV (FAST) channel, Starke Frauen (
Channel 4 Commissions 14th Floor
Channel 4 has commissioned a new series from 14th Floor through the broadcaster's Diverse Indie Fund. The four-part series will follow Alan Cumming as
Channel 4 Launches Untapped
Channel 4 is launching Untapped, a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC e
Playbox Neo Announces Refinements To Its Broadcast Playout And Channel Branding Solutions
PlayBox Neo has announced new refinements to its range of broadcast playout and channel branding solutions. These include additional creative function
Channel 4 Appoints Chief Financial Officer
Channel 4 has appointed Lucy Thomas as Chief Financial Officer. In this newly created Executive role, reporting directly to Chief Executive Alex Mahon
Humly Continues To Build Out Its Global Channel Partner Network
Humly continues to aggressively build out its global channel partner network to bring its increasingly recognised brand of workplace solutions to more
ComLine Joins Vizrt's List Of Channel Partners
Vizrt has announced that ComLine has joined the company's growing list of channel partners. With the convergence of the proAV and broadcast sectors, m
Channel 4 Improves Advertisers' Impact
Channel 4 has revealed the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81% boost in long-term brand
Channel 4's Ally Castle And Louisa Compton Recognised For Their Outstanding Work
Channel 4's Ally Castle and Louisa Compton have been recognised for their outstanding work at the Women In Film & Television UK Awards 2023, which cel