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Body In Balance Concludes German DVD Distribution Contract

The UK and Europe's leading Yoga and Wellness channel, Body in Balance (BiB), has entered into an agreement to distribute DVD and CD product in Germany, Austria and Switzerland through Rough Trade Distribution GmbH.
BiB is applying tried and tested music distribution techniques to Yoga by using TV shows on its channel as shop windows to promote the leading yoga masters and drive sales of its video products.
Greg Roselli, Managing Director of BiB, has said: "We're doing to Yoga - the new "rock n' roll" - what MTV has done to music. If 50 is the new 25, then good health is the new drug of choice. We will be promoting the yoga artists and their programmes on Body in Balance Germany, which is carried on KabelKiosk, Zattoo, Arcor, Teleclub Switzerland. On the back of this exposure we will be selling more DVDs in Germany."
BiB will immediately release three German language DVD titles including Maya Fiennes' Kundalini Yoga and follow this with a minimum of 15 further titles, created by BiB and other leading global yoga and wellness producers.
BiB focuses on high quality, informative yoga, pilates, tai chi, meditation and nutrition programming as well as lifestyle shows and information on exclusive spa holidays and events.
BiB teachers are celebrated throughout the world and include Deepak Chopra, Shiva Rea, Katy Appleton, Duncan Wong and Maya Fiennes. Instructional programming covers all levels of ability and viewers are encouraged to develop their skills and discover new ways to help themselves gain fitness for both body and mind.
The rapidly growing international television channel BiB is now available in 15 million homes. It broadcasts in the UK on Sky channel 275 and also airs throughout Europe including Germany, Belgium, Holland, Poland, Netherlands, Serbia and Croatia. More than one million DVDs from BiB artists have been sold in the past three years.
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