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23/03/2009

Can Communicate Chooses Quantel To Handle Stereo3D Upsurge

The UK's leading full-servicce Stereo3D production and post production company, Can Communicate, has purchased a Stereo3D-equipped Quantel Pablo 4K non-linear colour correction and finishing system.
The Pablo is part of a very substantial investment programme that will equip Can Communicate to take full advantage of the explosion in real Stereo3D projects. David Wooster, Partner, Can Communicate, said: "We are seeing a major shift from just talking about Stereo3D to real action - with paying projects. 2009 will be seen as the year when Stereo3D became a practical business proposition. The launch of 3D-capable flatscreen TVs has provided the final link in the viability chain, particularly for the corporate sector. Brands are now seeing 3D as a cost-effective point of difference and we have lots of significant projects in the pipeline as a result.
"Live and near live OB events are also gravitating towards the enormous potential of 3D and announcements such as Sky's of a consumer Stereo3D TV channel within 12 months have put very significant stakes in the ground - making the industry really sit up and take notice."
Chris Dyer, Partner, Can Communicate, said: "Can Communicate has a history of exploiting new technologies and we intend to be the number one player in the UK Stereo3D market. We already have considerable production resources, and are also acquiring four new camera rigs to enable us to handle more productions. We're now able to handle multi-camera live or near-live outside broadcasts alongside single camera corporate projects and give both the full weight of our technology and expertise."
David Wooster added: "On the post side, the Stereo Pablo is the only piece of equipment in the market that guarantees clients the same finishing capabilities and performance in 3D that they are used to getting in the 2D world. The difference with 3D is that you have to get it right - you can't do it badly and get away with it. At Can Communicate, we've now got the experience and the technology for the whole process. We think that's a powerful magnet for brands and companies entering the 3D space - a company that can deliver the whole workflow from shooting to post and deliverables."
(KMcA/BMcC)
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