Broadcast News

Bookmark and Share
13/11/2008

56.Com Switches To On2 Video

On2 Technologies have announced that 56.com, China's leading video sharing web site, is to standardise on On2 Flix Engine as its server-side transcoding and publishing platform for all web video uploads.
In a move to dramatically reduce bandwidth costs and increase video quality, 56.com will switch to On2 VP6-based Flash video to encode and publish an average of 50,000 new video streams each day. 56.com serves video to over 35 million people each month.
56.com reviewed many encoding solutions as well as other formats for Flash video. On2 Flix Engine proved the most robust and reliable through rigorous testing and provided the broad input format support needed.
The decision to choose On2 VP6 as the codec for Flash video was based on many factors including encode speed, compression metrics, features, playback performance, market acceptance and licensing terms.
Yan Ti, Technology Officer at 56.com, said: "We recognised that On2 VP6 and H.264 main profile are comparable in video quality, when we compared to H.264 baseline profile to On2 VP6, VP6 was consistently better, in some cases needing almost 40% less data.
"This is significant as we reach out to China's mobile users as there is no support for main profile H.264 in mobile phones currently. To provide the best possible quality for the web and mobile in H.264 would mean maintaining two encode files. With On2 VP6 we only need one."
Yan To continued: "Futhermore, On2 VP6 also provides skip-free playback on less powerful PCs, which means we can reach a much wider audience with high quality content. It is also faster to encode, so we will need fewer servers to maintain the same volume of content."
John Fargis, VP of Asia Sales at On2 Technologies, said: "We are pleased that 56.com has chosen On2 VP6 video for Flash and feel this is yet more evidence of a market trend in China towards adoption of On2 Video.
"With our technology, we are able to provide 56.com customers the superior quality they deserve and expect, while also saving 56.com up to 40% on their bandwidth costs."
Further information is available at: www.on2.com.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

10/05/2017
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
05/07/2017
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
06/01/2009
Tudou.com Chooses On2 VP6 For Web Video In China
On2 Technologies has added Tudou-com to the growing list of Chinese web-sites using its On2 VP6 format for Adobe Flash video. Serving in excess of sev
19/11/2008
On2 Extends Its Relationship With Skype In New Strategic Agreement
On2 Technologies, a leader in video compression solutions, has announced that it has signed a new agreement with Skype, a leading online communication
04/04/2017
Editshare Reveals Lightworks NLE Version 14.0
EditShare has revealed the Lightworks NLE version 14.0, which includes a new look and an extensive list of new features to benefit YouTubers and socia
20/05/2008
On2 Improves VP6 Video Quality For Flash By Up To 40%
On2 Technologies Inc, a leader in video compression solutions, has announced the introduction of significant improvements to the ON2 VP6 video technol
19/05/2017
Take One's Guide To Encoding YouTube Videos At The Best Quality: Pt I
Article credit: Take One. YouTube boasts over one billion viewers every month so it shouldn't be dismissed as an important distribution channel and po
12/09/2017
What Is Silent Video?
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing
23/03/2017
Video Marketing Trends For 2017
It's 2017, so, let's look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to s
08/12/2008
On2 Adds Support For Sun Microsystems JavaFX Video To Flix Product Line Of Encoders
Following the launch of Sun's JavaFX 1.0 platform, which introduces On2 Video as the cross platform video codec for JavaFX applications. On2 Technolog
22/07/2008
On2 Technologies Partners With CCTV For Olympics Coverage
On2 Technologies Inc, a leading provider of video compression technologies, has announced that China's nationwide broadcasting network, CCTV, will use
26/11/2007
On2 Technologies Announce Agreement With Texas Instruments
On2 Technologies, a leader in video compression solutions, has announced an extensive agreement with Texas Instruments (TI), under which the two compa
13/06/2008
On2 To Showcase Portfolio at CommunicAsia
On2 Technologies Inc, a leading company in the video compression technologies, will be showcasing its broad portfolio on Stand 3G, 403 at this year's
12/01/2007
Digital Rapids Introduce On2 VP6 Codec Module
Digital Rapids is now shipping the optional On2 VP6 codec module for its Digital Rapids Stream family of media encoding solutions. The new module enab