Broadcast News

Bookmark and Share
24/06/2008

Sony Showcases CineAlta 4K SXRD Projection And Digital Signage Solutions At Cinema Expo 2008

Sony has demonstrated its CineAlta 4K digital cinema projector systems, Ziris digital signage solution, HD standard LCD panels and plasma screens at Cinema Expo 2008 in Amsterdam.
At a time when home entertainment solutions, such as HDTV and Blu-Ray are giving consumers stunning image quality from the comfort of their sofas, visitors to Sony's stand (327) at Cinema Expo will see how Sony's latest CineAlta 4K digital cinema technologies provide venues with next-generation quality projection systems that meet the DCI's forward looking 4K image standard and deliver an unrivalled viewing experience. Beyond the big screen, the stand will also showcase how Sony's integrated AV/IT solutions for ticketing and concession areas can positively impact a cinema's business and financial performance.
On the big screen itself, Sony's leading digital cinema technology is creating a major draw for consumers. Sony's CineAlta 4K digital cinema projector system line-up has come to define the quality standard for digital cinema. With images that are four times that of standard high definition (2K) on home television, they are wowing audiences worldwide.
Sony's SRX-R220 and SRX-R210 models are designed to comply with Digital Cinema Initiatives (DCI) standards for digital motion picture projection. They are versatile and can store and display 4K and 2K files, whether cinema films or alternative content. Any images projected in 2K (standard HD) are automatically upconverted to show a 4K image on screen.
Both projectors are easy to install as they fit in regular projection booths with standard window clearance and can be operated in the same booth, side-by-side, with a film projector. Sony's SRX-R220 projector can display images on screens up to 20m wide, and the SRX-R210 can accommodate a wide range of screens through a choice of lamp bulbs.
From the customer's point of entry and throughout a cinema venue, Sony's Digital Signage solution comprises high resolution, versatile and durable plasma or LCD displays with its sophisticated Ziris suite of software for effective content management. With the ability to split screens, create show reels or deliver rolling information, cinema venues can enhance their brand and their audience's experience, influence purchasing decisions and inform consumers by displaying film trailers and schedules, ticket offers and concession stand offers.
Sony's Ziris suite is highly flexible as the software can work with audio, video, HD standard film, graphics, HTML and Flash from either PC or Apple Mac. Depending on the scale and sophistication of the content management required, the Ziris software range gives users the choice of an entry level Ziris lite solution through to the tailor-made Ziris Professional range.
Further information is available at: www.sony-europe.com.
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

23/06/2010
Sony Takes Cinema Experience To The Next Level
This year's Cinema Expo 2010 has kicked off and a world wide provider in AV/IT solutions has unveiled for the first time its new Digital Cinema 4K log
12/03/2009
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors Sony Electronics and RealD are working together to provide exhibitors with
27/07/2017
Source Digital For Debut Of IBC's Startup Forum 2017
Leading technology and service provider specializing in monetization strategies around digital content, Source Digital, has been selected to participa
05/05/2017
Cartesian Becomes First Consultancy To Join Digital TV Group
Telecommunications consultancy Cartesian has become the first member from the consultancy sector to join the Digital TV Group (DTG). The company will
22/02/2013
Thurso Cinema in Sony VPF Deal
The UK's most northerly cinema has signed up to a Virtual Print Fee (VPF) deal with Sony Digital Cinema. The Thurso Cinema will have two SRX-R515 4K c
15/03/2007
Dolby Digital Cinema System Selected For US Beta Test and Kinepolis in Europe
Dolby Laboratories has announced that Technicolor Digital Cinema has ordered 190 Dolby Digital Cinema JPEG 2000 systems, and will deploy 60 units for
09/03/2015
Four National Theatre Productions To Be Screened In 4K
Four National Theatre Live stage productions are to be screened in 4K UHD this year, as part of a new initiative between Sony Digital Cinema, the UK's
31/03/2017
CBS News Renews Licensing Agreement With Wazee Digital
CBS News and Wazee Digital have announced the renewal of their long-standing agreement in which Wazee Digital will continue to manage and represent CB
30/03/2017
Transvideo & Aaton Digital Announce New Products For NAB 2017
Transvideo and Aaton Digital have announced that they will both show new products for the cinematography and broadcast industries at NAB 2017. Transvi
16/03/2017
Robert Shen Joins Axon Digital Design
Robert Shen has joined Axon Digital Design as Business Development Manager South East Asia. Mr Shen joins the company from Imagine Communications wher
20/06/2017
Sony PSE Announces New Leadership Appointment
Damien Weissenburger has been appointed by Sony Professional Solutions Europe (PSE) to lead the company's Theatre Solutions business, it has been anno
30/03/2010
Sony's Bounty Hunter Premieres In Berlin
The German premiere of Sony Pictures' film The Bounty Hunter has taken place. In front of a high profile audience the exclusive film showing used Sony
11/12/2017
RED Digital Cinema Accepting WEAPON Orders
RED Digital Cinema has announced that its WEAPON camera with MONSTRO 8K VV sensor is now available for purchase. The company's newest camera and senso
01/03/2016
National Theatre Live Teams Up With Royal Court And Playful Productions
National Theatre Live will team up with the Royal Court and Playful Productions to broadcast Hangmen from London's West End. It will be captured in ul
28/04/2017
Aaton Digital's Wins NewBay's Best of Show Award
Aaton Digital's CantarMini 16 track sound mixer-recorder has been awarded the NewBay's Best of Show Award, presented at the 2017 NAB Show by Pro Sound