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16/06/2008

Panther Express Selected By Mochi Media

Panther Express, a provider of rapid, reliable and scalable performance to gaming, video, e-commerce, webhosting, news, blogs, and Web 2.0 internet sites worldwide, has been selected by web application company Mochi Media to power ad hosting and bandwidth for MochiAds for Publishers, a free set of tools that enables Web publishers to easily search, browse and add revenue-generating games to their sites.
Since MochiAds for Publishers were released on June 3, Panther Express and Mochi Media are smoothly and reliably delivering creatives and gaming content to a rapidly growing number of social community and entertainment Web sites such as RockYou, Hi5, Gaia Online and Soompi. In just ten days, MochiAds for Publishers has already had over 700 publisher sites and viral widgets sign up for the service.
Bob Ippolito, CTO of Mochi Media, said: "We needed a content delivery partner which we could count on to reliably deliver gaming content and advertisements to thousands of sites. After comparing the leading CDNs, we selected Panther Express to deliver pre-game and inter-level ads to our catalogue of Flash games. Panther provides top-notch service as well as a reliable and high-performance network that can provide the global scale we need."
The MochiAds platform monetizes Flash games through advertisements, providing a revenue share to both the game creators as well as the distribution partners signing up for the new product. Gaming content easily spreads across the internet as it's shared, played and distributed. Panther provides the underlying network to power the thousands of games in the MochiAds network."
Steve Liddell, CEO of Panther Express, said: "Gaming and entertainment web sites need high-quality content to engage their users. But they also need to make money. Panther is helping Mochi Media reward these content providers by providing free, high-quality content that generates advertising revenue that gets shared between the publishers and the game developers."
MochiAds for Publishers, powered by Panther, is the latest addition to the platform of products and services for the online gaming community. In addition to the services that have now been launched, MochiAds enables game developers to insert dynamic advertisements into their games and utilise a broad range of tools and services including deep analytics, free hosting, leaderboards and more. Advertisements within the games pay out a revenue share to the developer and publisher, and can be targeted by criteria such as domain, game category and geography.
Further information is available at: www.pantherexpress.net and www.mochimedia.com.
(KMcA/JM)
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