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04/04/2008

Rushes Announces New Projects For Bennetts/Superbikes

Rushes have completed a series of sponsorship titles, idents and bumpers for Bennetts and Superbikes.
The bikes take on the characteristics of untamed animals; an enraged bull about to be unleashed in 'Rodeo'; a caged lion; a chained, snarling dog; and in 'Beware', the viewer is warned by the sign on a gate "Beware of the Bike".
There's something slightly unnerving about these powerful 'beasts'... and the seeming absence of any rider.
Over 40 versions were created, in 5 second, 10 second and 15 second variations, changing the tilting elements for the channel requirements. The spots will feature on target channels including Eurosport and Channel 4 to cover the Bennetts' sponsorship of the British Superbike and World Superbike Championships.
Producer Josh King comments: "The spots are slick and hi-gloss yet retain an element of the supernatural... the bikes really do seem to have a life of their own. The look and feel is dark and dangerous with an element of sophisticated humour."
Rushes is a UK post-production and special effects company. Further information is available at: www.rushes.co.uk.
(KMcA/JM)
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