Broadcast News

Bookmark and Share
14/12/2007

World's first Media Academy Network for NI

Northern Ireland is to have an elite academy to develop a new wave of talent to create the YouTube and Bebo style concepts and media content of the future.
A consortium led by University of Ulster and including the Belfast Metropolitan College, North West Regional College and Southern Regional College, has been selected to be part of the world's first Media Academy Network.
Their academy, the Northern Ireland Skillset Media Academy, will join a network of 16 other academies across the UK, being launched by Culture Minister James Purnell and Skills Minister David Lammy this afternoon in London [Thursday 13 December, 2007].
Skillset is the industry body that supports training for people and businesses to ensure the UK audio-visual industries maintain their world-class position.
This is the first attempt anywhere in the world to 'hardwire' collaborative partnerships between the media industries and academia into the fabric of national education infrastructure.
The network will see world-leading academics, content creators, computer games developers, software programmers and creative artists working with industry. They will develop talent, creativity and business ideas to exploit new technologies and opportunities in broadcast television and interactive media.
The licence was presented by Greg Dyke, the former BBC director general who chaired the panel that selected the centres, to Dr Sarah Edge, chair of the successful Northern Ireland consortium.
Dyke said: "We live in a very competitive world where one good idea can see a person move from mum's garage to global media magnate virtually overnight. The problem for the UK, though, is that a lot of people all over the world are having good ideas in television and interactive media. Good ideas are simply not enough - they have to be world-beating. This is where education and industry collaboration can play a crucial role."
Those in the Skillset Media Academy Network have been identified by Skillset as centres of excellence in media education and training. The academies are aimed at ensuring that the UK media has the most talented, skilled and diverse workforce in the world for years to come.
Northern Ireland’s success followed a one-year application and industry inspection process. Over 60 consortia bid for the academy status.
The academy will help indigenous media companies become more internationally competitive by bringing skills to an international standard. It will also act as an incentive for international media companies, particularly in interactive digital media, to locate in Northern Ireland.
Richard Williams, Chief Executive of Northern Ireland Screen, said: “The Northern Ireland Skillset Media Academy will for the first time create a proper and coherent link between the television, film and digital media industry in Northern Ireland and the education and training providers.
"This provides a once in a generation opportunity to ensure that in the future graduates of courses are better equipped for the industry they wish to join and are provided with a clearer path to that industry albeit still a challenging one."
Dr Edge, head of school of Media, Film and Journalism at University of Ulster said: "With defined progression routes, students will be supported by a number of innovative schemes and have increased mobility into the industry. The direct contact with industry strengthens and enables students to achieve their aims and progress into their desired careers."
The academy will be advised by a board of leading industry practitioners to ensure its training, research and skills are industry-led.
Kevin Jackson, the assistant head of drama at BBC Northern Ireland, will chair this board. The academy will have a presence across Northern Ireland and provide a pathway of qualifications for talented individuals entering the media and those within the industry wanting to enhance their skills.
Already the partners have hosted some joint events, including a talk by Al Gore’s Current TV. It was broadcast last month across the different campuses using new interactive conferencing technology.
(DS)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
26/10/2010
Skillset Media Academy Wales Appoints Panel Boss
The new Industry Panel Chair of Skillset Media Academy Wales has been announced. He is BBC Cymru Wales' Head of Production and Business Development, D
06/12/2010
Students To Benefit From Growth Of Industry Panel At Skillset Media Academy Wales
Media students and graduates stand to benefit from increased expertise as nine new media professionals join the Industry panel at Skillset Media Acade
06/06/2008
Skillset Celebrates Partnerships And Talent In Northern Ireland
Skillset, the Sector Skills Council for Creative Media, hosted the Enhancing Creative Skills event in Belfast this week, which celebrated the launch o
19/03/2010
TNS MediaMarket Becomes Kantar Media
One of the world's largest insight, information and consultancy networks, has announced that the media assets of TNS, KMR Group and BMRB Media will co
06/03/2012
UTV Media Announces Acquisition Of Simply Zesty
A successful media company in the UK and Ireland incorporating Radio, Television, New Media and Publishing has revealed that they have bought a social
03/11/2017
Media Links To Attend InterBee 2017
Media Links has confirmed that it is to attend InterBee 2017 later this month to demonstrate the latest developments for its IP media transport soluti
24/07/2006
Irish Film and Television Academy established
Minister John O’Donoghue TD has announced the establishment of the Irish Film and Television Academy, an all-Ireland organisation for the Irish film a
16/05/2008
£2.8 Million Invested In Media Skills For The Region
The media and digital industries within the Northwest are set to benefit from a £2.8 million cash injection to further boost media skills development
28/04/2017
New Era For VICE Media With Tata Communications
Tata Communications has announced it has been chosen by VICE Media to build a high-performance, completely cloud-based platform for global media asset
15/04/2008
Media Excel Joins Adobe Flash Media Solutions Partner Programme
Media Excel, a leading provider of advanced real-time video solutions, has announced that its HERA 3200 series of video transcoding hardware solutions
25/08/2006
Media 100 to support Apple Intel-based Macs
Media 100, a leading provider of advanced editing systems for the corporate, broadcast, postproduction and multi-media industries, have announced that
17/09/2012
Avid Improves Workflow With Media Composer 6.5
Avid has released industry-leading video editing tools, Media Composer 6.5, Symphony 6.5, and NewsCutter 10.5, providing fast, open workflows that gre
09/07/2024
3LR Casts A New Light On The Royal Irish Academy Of Music
3LR Lighting played a central role in specifying a new house lighting system for the Royal Irish Academy of Music (RIAM) in Dublin. One of Europe's ol
05/06/2017
London Calling!
Christy Media Solutions is exhibiting at the Media Production Show in London (Stand 100). Christy Media Solutions is back in London again this month,