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24/11/2005

Narrowstep to broadcast Swedish match tour sailing live on Global TV

The Swedish Match Tour’s 50th anniversary event, the Monsoon Cup will be broadcast live for the first time on Eurosport, bringing the Tour to 250 million homes in 54 countries across Europe.
This is the first live sailing programming Eurosport has broadcast other than the Olympic Regatta.
Arnaud Simon, Head of programmes, Eurosport International said: "We are delighted to offer our European viewers a top class sailing event like this live for the first time. The Swedish Match Tour is regularly covered in our weekly 'Wednesday Selection' that features sailing, golf and equestrian. This exceptional and unique coverage produced by Sportshows TV live from Malaysia, shows our very strong commitment to sailing, and our wish to go further and offer wider exposure to this sport".
The final two days of the Monsoon Cup will also be shown live on ESPN Asia and ESPN Hong Kong. ESPN India, ESPN Taiwan/Philippines, and TV3 in Malaysia will show the final day live. The networks combine to reach another 195 million homes.
Viewers in the rest of the world will also be able to watch the live programmes, or see them on demand later, on www.swedishmatchtour.tv the Tour’s own 24/7 internet TV channel produced and managed by Narrowstep Inc., underlining the truly global nature of these broadcasts.
This top class event will shown on Eurosport Saturday 3 December for a two hour broadcast between 0630-0830 GMT and Sunday 4 December On Eurosport 2 at 0700-0900 GMT.
(SP)
VMI.TV Ltd

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