Autodesk unveil 'What is Real' theme for IBC 2005

Autodesk has unveiled its 'What is Real' themed stand (7.420) to attendees at IBC in Amsterdam on Friday.
Autodesk, perhaps better known for its Discreet product line-up, will showcase its media and entertainment solutions that are designed for broadcasters, film studios and post-production facilities to realise ideas for digital film to high-definition (HD) television and standard-definition video content.
Autodesk will be hosting two events as part of the IBC Digital Cinema Symposium.
The first event will be held on 10 Sept 2005 from 1.30pm to 3pm, during which Andy King of BBC Resources will present on the unique creative capabilities of the digital intermediate (DI) process and discuss the challenges faced in implementing modern DI workflows in HD for broadcast, including data management and process efficiency.
King will show work from the BBC Natural History Unit's upcoming landmark HD documentaries 'Planet Earth' and 'Galapagos'.
On 11 Sept 2005 from 12pm to 1.30pm, Prime Focus’ Parminder Chaddha, DI supervisor and Rohan Desai, colourist, will present on the making of the Bollywood blockbuster film 'Black' and the challenges of working in 2K and 4K. Prime Focus used Autodesk’s Discreet Lustre digital colour grading system on Black.
During IBC, the Autodesk stand will feature demonstrations of groundbreaking work by the following clients: Laboratoires Éclair (France), Stitch Motion Graphics (USA), Royal Cow (Spain), The Chimney Pot (Norway) and Clear Ltd. (UK).
In addition, on 9 Sept 2005 from 6pm to 7pm, Autodesk and Maximum Throughput will be hosting an event at the Autodesk stand to showcase the latest functionality and integration between the two companies’ products.
Maximum Throughput is a networked storage and media management tool developer whose storage solutions deliver SAN-level performance over TCP/IP. To register for this event, please email [email protected].
Autodesk’s IBC stand will be an example of a modern, data-centric media production facility for high-quality, non-compressed film and television post-production. Throughout IBC, Autodesk - with technology partners IBM, SGI, Intel, AMD, ATI and NVIDIA - will give demonstrations of:

• Flame visual effects system;
• Discreet Smoke editing/finishing system;
• Discreet Lustre digital colour grading system;
• Autodesk Toxik collaborative compositing software;
• Autodesk 3ds Max animation software;
• Autodesk Combustion desktop visual effects software;
• Autodesk Burn background processing solution.

The stand will also feature six demo "pods" at which attendees can learn about the newest versions of Autodesk’s media and entertainment solutions.
Autodesk, www.autodesk.com.
(SP/KMcA)