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07/01/2005

Asia Television (ATV) purchases Inscriber branding systems

Hong Kong based Asia Television Limited (ATV) has purchased two Inscriber Inca Station systems for branding its new 24-hour news channel.
“Asia Television is pleased to be launching its new 24-hour news channel with the advanced branding capabilities of Inscriber Inca Station,” said Mr Chun Sing Wong, Chief Engineer, Technical Support Department for ATV. “The sophisticated user, data and control interfaces of Inca Station make it easy to integrate into our broadcast workflow. Inscriber Inca Station offers ATV incredible flexibility in promoting our news channel to viewers in a powerfully visual manner.”
Inca Station is the first on-air system to combine animated and still logos, multiple real-time data crawls and DVE capability to maximise viewer impact and retention.
Inca Station is specifically designed for master control, satellite uplink and mobile broadcast centres to insert graphics, promotional clips, moving backgrounds, emergency programming, local news and advertising.
(GB)
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