Pixellot Renews Partnership With PlayOn Sports

Pixellot has announced a new five-year renewal of its partnership with PlayOn Sports, a top digital platform for high school sports engagement.

PlayOn Sports supports communities nationwide through its popular brands - including GoFan for ticketing, MaxPreps for media and data, and the NFHS Network for live streaming and content - delivering a comprehensive suite of digital services for U.S. high school athletics.

The companies first joined forces in 2017, integrating Pixellot’s automated production technology across the PlayOn high school network. The collaboration has since transformed access to high school sports, deploying more than 16,000 Pixellot systems across 9,000+ schools and live-streaming upwards of 500,000 events every year. With this renewed agreement, both organisations aim to continue driving innovation and expanding the future of high school sports coverage.

Pixellot’s Agentic AI is a primary driver of this exciting future. The technology promises to have a direct, meaningful impact on NFHS Network subscribers, with enriched and enhanced experiences to drive greater engagement and revenue. Unlike traditional SaaS models, which are one-way economic exchanges, AI-as-a-Service (AIaaS) enables a revenue-sharing model between aligned stakeholders. Pixellot and PlayOn are the first to deploy AIaaS in the exploding sports tech industry and are among the first to introduce it in any industry sector.
“AIaaS is a truly revolutionary approach to the partnership model in the youth sports industry, and we are thrilled to be launching it with PlayOn," said Doron Gerstel, CEO of Pixellot. "It's what you would expect from Pixellot, with our decade-plus of leadership. Our agentic technology, driven by the engagement it creates and the personalization it makes possible, will unlock unprecedented revenue opportunities. We are making the pie bigger, so every share grows exponentially."

Under the new agreement, Pixellot and PlayOn will strengthen their collaboration to create new opportunities for personalized fan experiences and drive broader adoption within the rapidly growing youth sports ecosystem. The AIaaS platform will enable a new era of fan, family, and community engagement by making it possible to build personalized and interactive connections with content.

Pixellot's continued investment in innovation will further strengthen the partnership. Earlier this year, Pixellot introduced automated First Down Markers (Yellow Line) and replays, along with the Pixellot S3 camera. These advancements have elevated the streaming experience on the NFHS Network and align with new developments in the PlayOn suite, including MaxPreps Advantage coaching analytics.

MaxPreps Advantage transforms game film into actionable insights while creating shareable content. Auto-captured game footage generates verified stats, scores, and recap videos, which upload automatically to MaxPreps to reach millions of fans. This technology enables PlayOn to deliver content in the most consumable, high-engagement formats.

"Together, PlayOn and Pixellot have captured and produced over 3.4 million high school athletic events," said David Rudolph, President, Streaming and Coaching Tools at PlayOn. "This scale of coverage has redefined how communities experience high school sports, and we look forward to expanding that impact even further in the years ahead."

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