Viaccess-Orca Partners With ContentWise

Viaccess-Orca (VO) has announced a strategic partnership with ContentWise, a leader in AI-based digital experience solutions.

Aimed at delivering a unified solution that empowers TV operators and service providers to offer deeply personalised, editorially curated viewing experiences, this collaboration brings together VO's Service Delivery Platform (SDP), customisable TV Apps, and the ContentWise UX Engine to create a seamless, scalable, and highly engaging user experience across all devices.

In today's competitive media landscape, service providers face growing pressure to deliver personalised content while maintaining control over their editorial priorities and business rules. The VO-ContentWise solution addresses this challenge by enabling operators to balance AI-driven recommendations with licensing obligations and marketing strategies. By integrating VO's modular, cloud-native SDP with ContentWise’s intelligent UX capabilities, the solution ensures that viewers receive relevant content tailored to their preferences, while operators retain full control over what is promoted and how.

VO's platform serves as the backbone of this offering, facilitating the delivery of live channels, on-demand video, catch-up TV, and network personal video recording services across IPTV, OTT, broadcast, and satellite platforms. It supports a wide range of monetisation models — including subscriptions, pay-per-view, and targeted advertising — while integrating industry-leading content protection technologies such as CAS, DRM, and dynamic watermarking. Combined with VO’s customisable TV Apps, which offer white-label branding, real-time updates, and cross-platform compatibility, the solution ensures rapid deployment and consistent user experiences across smartphones, tablets, smart TVs, and set-top boxes.

ContentWise’s UX Engine enhances this foundation by orchestrating personalised recommendations based on individual viewing habits, editorial priorities, and market trends. This allows service providers to engage users more effectively, reduce churn, and optimise monetisation strategies. The joint solution is designed to be flexible and future-proof, with open APIs and modular services that simplify integration and allow operators to adapt quickly to evolving technologies and consumer expectations.

The collaboration will be showcased at IBC2025, where VO and ContentWise will demonstrate the solution's capabilities and highlight its upcoming Q4 2025 deployment with a tier-1 customer.

www.viaccess-orca.com