Leyard Opens New Showroom In Eindhoven

Leyard Europe has announced the opening of a dedicated showroom for the Benelux region at Strijp-T in Eindhoven, marking a strategic relocation from its previous Antwerp location.

The new facility, situated in a converted Philips factory, serves as a comprehensive hub where customers can experience Leyard's state-of-the-art LED display solutions in a relaxed, modern setting designed to showcase real-world applications.

The innovative showroom design features five different Leyard LED display products positioned across five distinct environments, each with a different pixel pitch and each demonstrating specific use cases. This approach allows visitors to experience how Leyard's LED technology integrates seamlessly into various professional settings, with a philosophy that centres on practical demonstration rather than traditional product display.

Leyard's NEV Series, with standard and high-brightness options available, is installed in a restaurant setting where it functions as a digital signage solution, displaying menu updates and daily specials. Leyard MGP Complete, a comprehensive video wall solution that includes LED cabinets, a video controller, cables, spare modules, and wall mounts all in one package, is positioned in the adjacent kitchen area, with plans to support a takeaway corner for sandwiches and drinks later this year. On the exterior of this area, and also serving as digital signage, is a Planar CarbonLight LED Display - a versatile line of carbon fibre LED displays designed for temporary and fixed installations.

One of the standout features is the huddle space installation, designed for informal meetings and presentations. This cosy area features a round couch arrangement and Leyard's VDS Series, a fixed installation indoor solution with Chip-on-Board (COB) LED and protective surface treatment. This solution allows for intimate demonstrations, where Leyard representatives can present directly to visitors before guiding them through the other screen installations. The main boardroom on the fifth floor meanwhile features a Leyard All-in-One Touch LED Display – a full HD 108" LED display designed for seamless integration in modern, multi-use spaces.

The customer journey through the showroom is carefully orchestrated to maximise engagement, as Robin van der Heiden, Territory Head BNL at Leyard Europe, explains:

"The main thing we are focusing on is making boardrooms smarter. After completing presentations in the huddle space, I can easily walk clients through the four other screen environments, concluding visits in the restaurant area where they can continue discussions over lunch or coffee," he said. "During summer months, meetings can extend to the rooftop garden located on the same fifth floor as the main boardroom."

The move to Eindhoven provides significant operational advantages for the sales team, while the new location offers substantial improvements over the previous Antwerp facility, providing better accessibility and a more modern environment for client engagement.

"I'm more than happy that we have a showroom now which is just 50 minutes from my house, so if there are any small issues, I can be on site quickly to help out," van der Heiden said.

To celebrate the opening, Leyard organised an open day on at the beginning of June that attracted more than 40 companies, demonstrating strong industry interest in the new facility and its innovative LED screen installations.

The launch event was enhanced by the presence of Leyard's roadshow trailer, specially relocated from Prešov, Slovakia for the occasion. "When you open one side of the trailer, there are an additional eight different LED solutions inside," van der Heiden explains. "It was a very nice, exciting day, and was a big hit with our customers."

The new showroom has received enthusiastic feedback from industry professionals. Robin Kalaykhan, Presales Consultant at Yielder, says: "The open house was a seamless experience, just like the LED displays themselves. The combination of innovative technology and the team's in-depth expertise sets Leyard apart from the competition."

Rob Bakker, Pro AV Business Development Manager Benelux at ADI Global, adds: "What an experience in this distinctive location at Strijp-T. The five LED screens not only look great, but really come to life in the space: tangibly sharp, smooth, and full of impact."

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