RMC BFM Selects Broadpeak's SSAI Solution

Broadpeak has announced that major French media group RMC BFM has selected Broadpeak's server-side ad insertion (SSAI) solution, delivered via the broadpeak.io SaaS platform, to power dynamic advertising experiences across its TV and radio streaming channels.

RMC BFM owns top TV channels such as BFM TV, the most popular news channel in France with 12.3 million daily viewers, as well as top radio channels such as RMC. The deployment enhances monetisation across all of RMC BFM’s owned OTT applications and partner distribution platforms — including RMC BFM Play, Molotov, and other connected TV (CTV) environments.

Through broadpeak.io, RMC BFM harnesses a complete advertising solution comprising server-side ad insertion, ad tracking, and ad conditioning — all optimised for superior viewer experiences and cloud scalability. In a landmark deployment, Broadpeak enables a 'clean back to live' feature for addressable TV, enhancing quality of experience (QoE) by enabling smoother transitions from ads back to live programming. Additional capabilities, such as support for advanced ad formats like L-Banner, allow RMC BFM to explore new monetisation options while maintaining premium quality user experiences.

"Broadpeak is known as a leader in ad tech and premium quality streaming QoE," said Clément Courvoisier, Operations Director at RMC BFM. "With broadpeak.io's SaaS approach, we can easily scale as our business evolves as we expand our digital reach across new platforms. Broadpeak shares our innovation values, helping us harness new technologies as we deepen audience engagement and explore new revenue streams."

Broadpeak's SaaS platform enables RMC BFM to seamlessly manage dynamic ad insertion across all distribution points from a single implementation. By executing the SSAI logic server-side just once, the group can instantly scale ad delivery across its own OTT apps and a wide network of third-party distributors without duplicating efforts or adapting to each platform’s requirements. This flexible, as-a-service model offers the scalability to handle peak ad loads while ensuring high performance, maximum fill rates, and improved revenues.

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