Magnifi Selected as Official AI Technology Partner

As pickleball's popularity surges across North America, the Canadian National Pickleball League (CNPL) is partnering with Magnifi by VideoVerse to power its digital strategy for the 2025 season.

Leveraging Magnifi's AI-powered video automation platform, CNPL will deliver real-time match highlights and in-depth sponsor analytics to elevate fan engagement and optimise media value throughout the season.

Recognised as Canada's premier professional pickleball league, CNPL showcases elite national talent and is committed to advancing the sport through competitive excellence and expanded opportunities for Canadian athletes.

Magnifi's cloud-based SaaS platform automatically detects and captures key in-game moments, producing highlight clips that are instantly distributed across digital and broadcast channels. The platform’s advanced AI also identifies sponsor branding, on-court signage, paddles, and player uniforms enabling CNPL to produce customised branded content and deliver comprehensive ROI reports to partners like Onix, Tyrol, and Selkirk.

CNPL III, the league’s third season, kicked off May 17 with a four-region format (Central, Eastern, Western, and Metropolitan). Eight teams: Lions, Smash, Drive, United, Owls, Lights, Pronghorns, and Brewers, will compete through September.

To broaden its audience, CNPL has partnered with Game+ as its official broadcast partner, while also distributing content across social media including YouTube, OTT platforms, and more. Magnifi's automation platform supports these efforts by delivering shareable, on-demand content that appeals to both loyal fans and new viewers.

With a growing fanbase, expanded media coverage, and Magnifi's AI-powered video automation, CNPL's 2025 season is set to be its most connected, content-rich season to date.

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