Amagi To Present Latest Cloud Broadcast Solutions

Amagi is to present its latest cloud broadcast solutions at NAB 2025.

From April 5 to 9 at Booth W1721, the company will highlight product improvements that aim to enhance operational efficiency, monetisation, and AI-driven automation for the media and entertainment industry.

Amagi's Smart Scheduler leverages AI and machine learning to automate scheduling, reducing manual workload and improving efficiency. By analysing historical viewing patterns and audience engagement metrics, the system helps FAST channel owners make data-driven programming decisions and optimise content planning and scheduling.

To address growing customer demand for master control operations in the United States, Amagi has expanded its Network Operations Centre (NOC) with a new facility in New Jersey. The centre will provide hands-on support for live sports and news. The expansion strengthens Amagi's global infrastructure, complementing its existing NOCs in Bengaluru, London, and New Delhi.

"Broadcasters and content owners need agile, AI-driven solutions to streamline operations, enhance monetisation, and deliver seamless viewing experiences," said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. "With our expanded Network Operations Center in New Jersey and advancements in cloud-based automation, Amagi is empowering customers to optimise workflows, maximise ad revenue, and scale their streaming businesses."

End-to-end solutions for Live Events, FAST Channels, and Advanced Monetisation
In addition to AI-based solutions and the U.S. expansion, Amagi continues to innovate with solutions that simplify content distribution and drive higher ad revenue:

Enhanced Live Event Streaming: The upgraded Amagi DYNAMIC for Single Live Events now features Electronic Program Guide (EPG) integrations, advanced ad insertion capabilities with Amagi THUNDERSTORM, and comprehensive recording options – ensuring broadcasters never miss a moment to improve viewer experience.
Optimized Advertising Revenue: Amagi ANALYTICS provides content owners deep insights into performance metrics, allowing for more targeted, data-driven ad strategies. These tools help content owners enhance ad revenue and engage viewers more effectively, ultimately driving higher returns on investment.

Amagi will showcase its latest advancements at Booth W1721 from April 6 to 9 at NAB 2025.

www.amagi.com