Amagi Partners With APMC

Amagi has partnered with A Parent Media Co. Inc. (APMC), the owner of the newly launched Victory+™, a free direct-to-consumer streaming service created for fans.

The arrangement brings over 60 Amagi-delivered FAST channels (targeted to launch in fall 2024), monetised by Amagi ADS PLUS, onto the Victory+ sports streaming service. This collaboration will significantly increase the content offering and viewing experience on Victory+.

The partnership follows the exciting announcement by Victory+ to broadcast all regional Dallas Stars and Anaheim Ducks NHL games live and free of charge, starting with the 2024-25 NHL season. With new professional league deals to be announced, the broadcasts will reach tens of millions of homes in major U.S. markets by this fall and marks a significant expansion in Victory+’s regional sports coverage.

"We're excited to partner with Victory+ in a deal that maps to our core strengths — efficiently creating and distributing premium content, bringing more transparency to advertisers, and leveraging metadata from our upstream playout and SSAI products. Amagi ADS PLUS will maximise Victory+ FAST revenue while delivering an unparalleled viewing experience for fans on Victory+, a partnership that exemplifies the growing convergence of sports, advertising, and streaming technology," said James Smith, Executive Vice President and General Manager, Amagi ADS PLUS.

As Victory+ grows its regional sports audiences with premium NHL live streams, it is essential to give its consumers choices to round out their viewing experiences. With over 60 new premium channels curated and delivered by Amagi, viewers will have access to more content and spend more time on the platform before, after, and in between games.

"With Victory+, we're bringing a premium content offering to fans in addition to free access to live sports, and our deal with Amagi enables us to scale that offering rapidly. With Amagi's deep content relationships and expertise in targeted advertising for FAST channels, we can ensure our viewers enjoy uninterrupted, high-quality content while providing brands with next-generation ad performance," said Neil Gruninger, President and CEO of APMC.

Amagi ADS PLUS marketplace is integrated directly with the Amagi playout and SSAI platforms, bringing advertisers closer to 100-plus premium CTV publishers. Amagi ADS PLUS enables contextual targeting capabilities and various innovative ad formats, giving advertisers greater programmatic access to their desired audience on the big screen.

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