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08/07/2004

New distribution deal to 'expand' Digital Projection's market position

Digital Projection Limited (DPL) and Lang Audiovision of Germany have announced an agreement that sees Lang Audiovision exclusively selling, promoting and distributing the 8000 lumen and above DLP large venue projectors in their local markets of Germany, Austria and Switzerland.
The agreement will bring both companies closer together with complementary skill sets coupled by similar business methodology. It is a combination that offers customers of Lang in three countries technical know-how combined with product innovation and service on an unprecedented level, the companies said.
“It is now a logical step for us to deal as an exclusive seller for a company like Digital Projection which is the most innovative DLP™ projector manufacturer in the market. We believe that the experience of both companies will lead to a successful business,” said Paul Lang, CEO of Lang Audiovision AG.
Nick Cottiss, International Sales and Marketing Director of Digital Projection Limited, said that the new association and agreement with Langs would allow DPL to "expand our market position in the Germanic countries of Europe".
He added: "Europe's borders have gone and a strong International player such as Lang, who can compete across the continent, is essential for the continued success of DPL. Lang today is able to offer the most up-to-date products, with the latest resolutions, to all European customers, which makes them very competitive. Their adoption of the new 2048x1080 resolution and 1400x1050 resolution projectors is key to the future success.”
(gmcg)
VMI.TV Ltd

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