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16/08/2001

‘BIG BROTHER’ PROVED TO BE A BIG BENEFIT FOR E4

‘BIG BROTHER’ was clearly an exceptional piece of event programming demonstrating how well Channel 4 and E4 work alongside each other, but the programme has also benefited E4, bringing new viewers to the channel.
The first week of Post ‘Big Brother’ overnight data shows a 45 per cent increase in the average share of viewing compared to the average for the month of May. Average share of audience in May was 0.53 per cent. Average share of audience in the first full week of post ‘Big Brother’ was 0.77 per cent a 45 per cent increase.
The first week of Post ‘Big Brother’ overnight data shows a 28 per cent increase in the average share of viewing compared to the first week Pre ‘Big Brother’ (week ending 18th May). The first week pre ‘Big Brother’ - w/e 18/5 achieved an average share of 0.6 per cent. The first week post ‘Big Brother’ - w/e 31/7 achieved an average share of 0.77 per cent a 28 per cent increase.
During ‘Big Brother’ E4 averaged a 2.5 per cent share of viewing, amongst individuals in multichannel homes (CD)
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