PANGAEA WINS US CONTRACT

SINCE entry into the Edinburgh Film festival and critical success in the national press of their debut feature film, ‘Better Days’, Exeter based Pangaea Production International have been making waves in the advertising world.
One of the region’s leading television and video production houses, Pangaea’s reputation has reached US shores. The Multi-million dollar American commercial glazing corporation, AutoGlass CityGlass, have commissioned Pangaea to revolutionise their advertising strategy. Pangaea spokesman Karl Lear said, “The real challenge was trying to modernize the approach while maintaining aspects of the current brand image.”
The team at Pangaea have developed a complete advertising campaign encompassing billboards, newspaper and television commercials. Adopting an English approach was forefront in AutoGlass CityGlass business director Paul McDaniel’s mind. He said: “Pangaea provided a very fresh approach to our campaign standing out clearly from their competitors over here. Their dynamic mixture of enthusiasm, ability, and imagination sets them apart. Karl immediately threw ideas at us that were different from anything we’d heard before. We wanted a company that would keep us involved right from the start, and with their unique Bed & Edit facility Pangaea did just that.”
Including the demolition of a warehouse and modern CGI techniques utilising the full potential of their digital production facility, Pangaea completed their 007 theme with a Sean Connery style voice-over. Concept designer Glen Lear added, “The climate of the media industry developing in the South-West really impressed the Americans, the growing number of young creative companies in this region makes it an irresistible location.”
The commercial is now in the final stages of post-production, and is being tipped for success at the prestigious LEAF awards in London later this year.
(GB)