Broadcast News

Bookmark and Share
09/11/2023

Prism Sound Fights Back Against Counterfeiters

News Image
Prism Sound is fighting back against counterfeiters who have been copying its award-winning products by launching special edition units with distinctive red front panels.

These unique converters are only available in China – and only through the company’s official distributor, Digital Media Technology Co. Ltd (DMT) www.dmtpro.com.

"We are taking this action because we want audio professionals in China to have a quick and easy way of recognising legitimate products so they can avoid being fooled by inferior fake ones," said Prism Sound's CEO James Woodburn. "It was hugely disappointing to find counterfeit Lyra audio interfaces on sale in the Far East and we are determined to stamp out this illegal trade – not just because it is very damaging for our brand and reputation, but also because it is unfair on our loyal customer base. Our customers choose Prism Sound interfaces for their audio quality, reliability and build quality, characteristics that are all absent in these fake units."

Prism Sound's Lyra 2 and Callia interfaces will both be given the new red livery and will be available immediately through DMT.

Clement Choi, Managing Director of DMT, said: "Prism Sound is making every effort to stop the counterfeiters and we are giving them our full support. These attractive and highly distinctive Callia and Lyra 2 units are immediately recognisable as the 'real deal', and we urge Chinese customers who want to own a Prism Sound converter to come directly to us and avoid making a costly mistake."

Since discovering illegal units on sale in the Far East, Prims Sound’s technical team have been examining them thoroughly and have run numerous tests that indicate just how substandard the fakes are. Prism Sound and DMT have established a customer feedback channel. Anyone who has concerns about the authenticity of a Prism Sound product can email [email protected] for guidance on how to distinguish a real unit from a fake one. This approach has already helped several customers successfully defend their rights.

"Counterfeit interfaces may look convincing but under the surface they are poorly made and not worth the money people are trying to sell them for," James Woodburn added. "They fall a long way short of the audio performance and build quality of legitimate products."

Prism Sound has reiterated the advice that anyone offered a cut price Prism Sound unit should have it checked by the company or by an official Prism Sound distributor before they buy. Legitimate units, including second-hand ones, can be easily identified so that customers are protected. It is also important to remember that illegal copies won’t be covered by Prism Sound's usual warranty and buyers should be aware of this before they part with any money.

www.prismsound.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

17/05/2024
DHD To Display Range Of Audio Production Solutions
DHD will promote its range of audio production solutions on stand D11 at the upcoming Podcast Show in London. The event will be held at the Business D
15/05/2024
Martin Audio And Generation AV Entertain APAC Distributors
Martin Audio and Generation AV recently entertained all APAC distributors at their Singapore Experience Centre to celebrate growth and discuss future
14/05/2024
Riedel Announces Role To Bring Audio Clarity To Music And Arts Festival
Riedel Communications has announced its pivotal role in bringing unparalleled audio clarity and connectivity to one of the U.S.'s biggest 2024 music a
13/05/2024
Point Source Audio Elevates Just for One Day
Point Source Audio's SERIES9 lavalier microphones were centre stage for Just for One Day - The Live Aid Musical, as the show completed its debut run f
10/05/2024
Glensound To Showcase Portfolio Of Networked Audio Products
Glensound is showcasing the latest additions to its extensive portfolio of networked audio products at CABSAT. Audio over IP (AoIP) is now an essentia
03/04/2008
Prism Sound Acquires SADiE
Prism Sound, a manufacturer of premium-quality interfaces and converters for the recording and broadcast markets, has acquired the business and intell
27/03/2013
Prism Sound Reveals Lyra Audio Interface At Prolight + Sound 2013
European studio producers, musicians and DJs will have their first opportunity to see Prism Sound’s new Lyra family of Audio Interfaces at this year’s
04/04/2014
Prism Sound Shows New Audio Interfaces At NAB
After an exceptionally successful 12 month trading period, which culminated in a move to larger offices in the USA, internationally acclaimed manufact
15/11/2018
Michel Van Achter Invests In Prism Sound Conversion
Homerecords Founder Michel Van Achter is so impressed by the quality of Prism Sound's audio conversion that he has made a significant investment in th
25/02/2020
Prism Sound Selects Vintage Sound
Prism Sound has appointed Vintage Sound as its distributor in Thailand, Laos, Cambodia and Vietnam. They will be responsible for the company's full ra
12/11/2009
Prism Sound's Orpheus Interface Helps Producer Morgan Page Enhance His Sound
Prism Sound's Orpheus Interface Helps Producer Morgan Page Enhance His Sound Producer, remixer and DJ Morgan Page has invested in a Prism Sound Orpheu
01/08/2006
Prism Sound helps José Gonzáles sound even sweeter
Electric Mastering, the most recent addition to the UK's mastering scene, has been using Prism Sound's ADA-8XR multichannel converter processor to mas
28/08/2019
Prism Sound's Test & Measurement Division Re-Launches
Prism Sound's Test & Measurement division has re-launched itself specialising exclusively in audio test & measurement solutions and trading under the
24/07/2006
Prism Sound and FX Rentals help new signing with HD
In the dog eat dog world that is the music industry talented new bands need all the friends they can muster, which is why Prism Sound and FX Rentals w
07/03/2019
Prism Sound Appoints New Distributor For Germany, Austria And Switzerland
Prism Sound has streamlined its supply chain in Germany, Austria and Switzerland with the appointment of a new distributor. cma audio GmbH will be res