Broadcast News
09/10/2023
Soundworks And Martin Audio WP Combine For Iron Blossom Festival

So successful was the inaugural Iron Blossom Festival, in Richmond VA, that the organisers have already confirmed that it will be repeated next year.
Contributing to this success was the exemplary sound quality provided across the two stages by Soundworks of Virginia, and featuring Martin Audio's market-leading Wavefront Precision optimised line arrays. This ensured a first-class experience for headliners, Hozier, Noah Kahan, and Lord Huron—and the rest of the artistes performing.
The Bon Secours Training Center provided the venue for the Festival, organised in a joint venture by Charlottesville's Starr Hill Presents, Virginia Beach's IMGoing and Richmond's Haymaker Productions.
Working in conjunction with Haymaker Productions owner, Tom Beals Soundworks chose Martin Audio's large-format WPL for main stage and WPC for the second stage—run in 2-box resolution from Martin Audio’s matched iKON multi-channel amplifiers. This design was perfected by the company’s Grant Howard and Bryan Hargrave in the belief that an event of this nature deserved the best system components available.
The exact deployment on main stage comprised 14 WPL elements per side, with 16 SXH218 subwoofers, in cardioid array, with four WPS frontfills and a pair of delay towers, each with eight WPC enclosures— flown at a trim height of 22ft, and each set at around 220ft from the stage. For the subsidiary stage they flew 12 of the smaller footprint WPC elements per side, with eight SXH218 in cardioid array, and four WPS as front fills.
This provided even coverage for around 14,000 people (over the two days) spread across around 400ft x 400ft of open field, with unrestricted noise levels.
Great attention was paid to tuning and optimisation, with Hargrave undertaking all the site measurement, prediction and design in Martin Audio's proprietary DISPLAY 2 software, before loading the files into the iKONs using Venue. "Meanwhile, we are closely watching the development of DISPLAY 3,” observes Soundworks CEO, Steve Payne, “and look forward to being able to make the move over to the 3D software, especially since the Beta is now available for Mac OS."
Many of Soundworks’ events are outdoors, and Grant Howard noted: "On these shows we rarely touch the house EQ. Visiting engineers may make small tweaks to taste, but as often as not they are totally happy walking into and mixing on a flat Wavefront Precision system."
Promoter, Tom Beals was certainly delighted with the outcome. "I've been working with Steve Payne and Soundworks of VA as our exclusive audio vendor for over 20 years now. Their transition to Martin Audio-based systems a few years back stepped up the overall quality of production for all our shows. That quality was on full display at the Iron Blossom Festival, giving every single patron in the 12-acre venue a concert quality audio experience no matter where they were."
martin-audio.com
Contributing to this success was the exemplary sound quality provided across the two stages by Soundworks of Virginia, and featuring Martin Audio's market-leading Wavefront Precision optimised line arrays. This ensured a first-class experience for headliners, Hozier, Noah Kahan, and Lord Huron—and the rest of the artistes performing.
The Bon Secours Training Center provided the venue for the Festival, organised in a joint venture by Charlottesville's Starr Hill Presents, Virginia Beach's IMGoing and Richmond's Haymaker Productions.
Working in conjunction with Haymaker Productions owner, Tom Beals Soundworks chose Martin Audio's large-format WPL for main stage and WPC for the second stage—run in 2-box resolution from Martin Audio’s matched iKON multi-channel amplifiers. This design was perfected by the company’s Grant Howard and Bryan Hargrave in the belief that an event of this nature deserved the best system components available.
The exact deployment on main stage comprised 14 WPL elements per side, with 16 SXH218 subwoofers, in cardioid array, with four WPS frontfills and a pair of delay towers, each with eight WPC enclosures— flown at a trim height of 22ft, and each set at around 220ft from the stage. For the subsidiary stage they flew 12 of the smaller footprint WPC elements per side, with eight SXH218 in cardioid array, and four WPS as front fills.
This provided even coverage for around 14,000 people (over the two days) spread across around 400ft x 400ft of open field, with unrestricted noise levels.
Great attention was paid to tuning and optimisation, with Hargrave undertaking all the site measurement, prediction and design in Martin Audio's proprietary DISPLAY 2 software, before loading the files into the iKONs using Venue. "Meanwhile, we are closely watching the development of DISPLAY 3,” observes Soundworks CEO, Steve Payne, “and look forward to being able to make the move over to the 3D software, especially since the Beta is now available for Mac OS."
Many of Soundworks’ events are outdoors, and Grant Howard noted: "On these shows we rarely touch the house EQ. Visiting engineers may make small tweaks to taste, but as often as not they are totally happy walking into and mixing on a flat Wavefront Precision system."
Promoter, Tom Beals was certainly delighted with the outcome. "I've been working with Steve Payne and Soundworks of VA as our exclusive audio vendor for over 20 years now. Their transition to Martin Audio-based systems a few years back stepped up the overall quality of production for all our shows. That quality was on full display at the Iron Blossom Festival, giving every single patron in the 12-acre venue a concert quality audio experience no matter where they were."
martin-audio.com
Top Related Stories
Click here for the latest broadcast news stories.
23/04/2025
Martin Audio Appoints Luxury Supply Audio & Lighting
Martin Audio has announced Luxury Supply Audio & Lighting, one of Cambodia's leading professional audio and lighting resellers, as its new regional di
Martin Audio Appoints Luxury Supply Audio & Lighting
Martin Audio has announced Luxury Supply Audio & Lighting, one of Cambodia's leading professional audio and lighting resellers, as its new regional di
18/11/2024
W E Audio Invests In Martin Audio WPL
Long-term Martin Audio rental partner, W E Audio, recently underlined its commitment to the British manufacturer, by making a massive investment acros
W E Audio Invests In Martin Audio WPL
Long-term Martin Audio rental partner, W E Audio, recently underlined its commitment to the British manufacturer, by making a massive investment acros
07/07/2008
Prism's Audio Analyzers Selected by Martin Audio
Loudspeaker manufacturer Martin Audio has invested in two dScope Series III audio analyzers from Prism Sound, a Cambridge-based company which manufact
Prism's Audio Analyzers Selected by Martin Audio
Loudspeaker manufacturer Martin Audio has invested in two dScope Series III audio analyzers from Prism Sound, a Cambridge-based company which manufact
22/01/2024
Martin Audio Takes Active Role In Japan's First Immersive Outdoor Music Festival
Hoshioto Camp 23, which took place recently at Budou Romankan in the Japanese Prefecture of Okayama became the first outdoor music festival in Japan t
Martin Audio Takes Active Role In Japan's First Immersive Outdoor Music Festival
Hoshioto Camp 23, which took place recently at Budou Romankan in the Japanese Prefecture of Okayama became the first outdoor music festival in Japan t
03/07/2023
Martin Audio Wps Makes High-Octane Debut At Access The Festival
Facing his third year of providing technical services for Access The Festival (ATF), the three-day EDM dance party in Warwick's Sherbourne Park, event
Martin Audio Wps Makes High-Octane Debut At Access The Festival
Facing his third year of providing technical services for Access The Festival (ATF), the three-day EDM dance party in Warwick's Sherbourne Park, event
02/11/2022
Martin Audio Maintains Relationship With Sziget Festival
The long-standing relationship between Capital Sound (part of the Solotech UK Group) and the major week-long Hungarian Sziget Festival, resumed this y
Martin Audio Maintains Relationship With Sziget Festival
The long-standing relationship between Capital Sound (part of the Solotech UK Group) and the major week-long Hungarian Sziget Festival, resumed this y
11/11/2016
What Is The Future For Immersive Audio?
Peter Poers, Managing Director at Jünger Audio, looks at production efforts versus consumer experience. Introduction Along with the evolution of highe
What Is The Future For Immersive Audio?
Peter Poers, Managing Director at Jünger Audio, looks at production efforts versus consumer experience. Introduction Along with the evolution of highe
22/05/2023
Martin Audio Appoints Wavefront Culture
Martin Audio has appointed Wavefront Culture as its distributor in Malaysia. This strategic partnership will enable Wavefront Culture to distribute Ma
Martin Audio Appoints Wavefront Culture
Martin Audio has appointed Wavefront Culture as its distributor in Malaysia. This strategic partnership will enable Wavefront Culture to distribute Ma
11/06/2025
Heritage Baptist Church Upgrades Its Martin Audio PA
Back in the year 2000, RMB Audio - one of Martin Audio's longest serving global partners - installed a Wavefront W0.5 miniature high performance speak
Heritage Baptist Church Upgrades Its Martin Audio PA
Back in the year 2000, RMB Audio - one of Martin Audio's longest serving global partners - installed a Wavefront W0.5 miniature high performance speak
09/06/2025
Plymouth's Junction Upgrades With Powerful Martin Audio THS
The 235-cap Junction live music venue in Plymouth recently upgraded its ageing sound reinforcement infrastructure, opting for a Martin Audio premium P
Plymouth's Junction Upgrades With Powerful Martin Audio THS
The 235-cap Junction live music venue in Plymouth recently upgraded its ageing sound reinforcement infrastructure, opting for a Martin Audio premium P
02/06/2025
Martin Audio And TiMax Team Up For Immersive TED Theatre
For one memorable week each year a wing of the large Vancouver Convention Centre event space transforms into the custom-built 1,200-seat TED Theatre —
Martin Audio And TiMax Team Up For Immersive TED Theatre
For one memorable week each year a wing of the large Vancouver Convention Centre event space transforms into the custom-built 1,200-seat TED Theatre —
28/05/2025
DUO Gastrobar Celebrates A Michelin star And Martin Audio Sound
Situated in the luxury residential area of Dubai Hills, on the Business Park, DUO Gastrobar has joined the growing list of haute cuisine restaurants b
DUO Gastrobar Celebrates A Michelin star And Martin Audio Sound
Situated in the luxury residential area of Dubai Hills, on the Business Park, DUO Gastrobar has joined the growing list of haute cuisine restaurants b
19/05/2025
McGettigan's Partner With Marriott And Martin Audio In Dubai
The McGettigan's Irish Pub franchise continues to expand across Dubai, but their latest bar and restaurant—situated in the Four Points by Sheraton Pro
McGettigan's Partner With Marriott And Martin Audio In Dubai
The McGettigan's Irish Pub franchise continues to expand across Dubai, but their latest bar and restaurant—situated in the Four Points by Sheraton Pro
14/05/2025
Martin Audio Teams Up With Generation AV
For the third successive year, Martin Audio and Generation AV entertained all APAC distributors at their Singapore Experience Centre to celebrate grow
Martin Audio Teams Up With Generation AV
For the third successive year, Martin Audio and Generation AV entertained all APAC distributors at their Singapore Experience Centre to celebrate grow
12/03/2025
Martin Audio Realigns Its Distribution In Greece
Martin Audio has realigned its distribution in Greece, appointing Athens-based ABAS Integrated Systems - whose origins date back 45 years—as its new t
Martin Audio Realigns Its Distribution In Greece
Martin Audio has realigned its distribution in Greece, appointing Athens-based ABAS Integrated Systems - whose origins date back 45 years—as its new t