Broadcast News

Bookmark and Share
06/10/2023

Witbe To Showcase Automated Testing And Proactive Monitoring Technology

News Image
At the 2023 NAB Show New York, Witbe will showcase its powerful automated testing and proactive monitoring technology.

In Booth 845, the company will demonstrate the benefits of its products and services to streaming video service providers looking to measure the true quality of experience (QoE) that their customers receive. Highlights in New York will include the company's new and award-winning Ad Monitoring and Matching technology, upgraded voice control testing support for Android TV and RDK devices, the latest updates to the Witbe Software Suite, and the complete Witbox lineup of automated testing devices.

"We're very excited to be back at the NAB Show New York, which is conveniently located a few blocks away from our Manhattan office," said Marie-Véronique Lacaze, president and co-founder of Witbe. "With so many recent announcements of major streaming services now inserting ads into their content, ad-based video is going to be one of the hottest topics at this year's show. By providing an essential service identifying streaming issues caused by dynamic ad insertion — which can only be observed on real devices — Witbe's new Ad Monitoring and Matching technology will be central to the conversation."

Taking centre stage at the 2023 NAB Show New York will be Witbe's Ad Monitoring and Matching technology, which helps resolve issues caused by dynamic ad insertion. This process — necessary for including ads in streaming content — frequently leads to errors, including significant buffering, black screens, blank slates, or crashed streams. Witbe's technology identifies and monitors these errors on real devices, allowing streaming providers to measure the exact ad performance received by viewers at home. Witbe also provides video recordings to confirm ad delivery and secure revenue from third-party advertisers. This is bolstered by the company's unique Ad Matching technology, which can identify every time a specific ad appears within the content to measure its performance and frequency.

Witbe's Ad Monitoring and Matching technology is delivered through the Witbe Software Suite, which includes Workbench for scripting automated tests with ease, the Remote Eye Controller (REC) application for remotely monitoring and controlling real devices in the field, and Smartgate for sending live service alerts and analyzing the results of automated tests. All of Witbe's technology runs on the company's Witbox line of testing devices, which will also be on display at the NAB Show New York.

www.witbe.net
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

03/07/2024
Vizrt Announces New Senior Appointments
Vizrt has announced new senior appointments which aim to enhance customer security, experience and its channel business. Having invested heavily in gr
03/07/2024
ARRI Rental Opens New Facility In Austria
ARRI Rental has opened a new facility in Vienna, Austria, supplying lighting and grip equipment as well as logistics to productions of all types and s
02/07/2024
Triveni Digital Appoints New Sales Director For The APAC Region
Triveni Digital has appointed Anil Bhardwaj as the company's new sales director for the Asia-Pacific (APAC) region. Bhardwaj will take on a leading ro
02/07/2024
SimpleStream To Unveil New Features To Its Channel Studio And Livestream Scheduler Products
At IBC 2024, Simplestream is demonstrating new features and enhancements to its award-winning Channel Studio and Livestream Scheduler products, allowi
01/07/2024
Production Starts On Lisa McGee's New Netflix Comedy
Production has commenced in Northern Ireland on Lisa McGee's (Derry Girls) new Netflix comedy thriller series, How To Get To Heaven From Belfast. The
11/07/2024
Lightware Announces New Leadership In Enterprise Team
Lightware Visual Engineering has announced significant updates to its Enterprise team, effective 01 July 2024, aimed at enhancing its global Enterpris
10/07/2024
Ikegami Announces New Additions To Its Broadcast Quality Picture Monitors
Ikegami has announced two new additions to its range of broadcast quality picture monitors: the 24-inch HLM-2460WA and 18.5-inch HLM-1860WR. These wil
09/07/2024
3LR Casts A New Light On The Royal Irish Academy Of Music
3LR Lighting played a central role in specifying a new house lighting system for the Royal Irish Academy of Music (RIAM) in Dublin. One of Europe's ol
28/06/2024
Verbit Appoints New CEO
Verbit has announced that Yair Amsterdam has been appointed as its chief executive officer. Amsterdam had been serving as Verbit's interim CEO since F
28/06/2024
TVU Networks Announces New Appointments
TVU Networks has announced three pivotal staff appointments aimed at fuelling continued customer growth and product innovation in the Americas and bey
16/05/2024
Witbe To Showcase Automated Testing And Proactive Monitoring Technology
At BroadcastAsia 2024, part of the Asia Tech x Singapore (ATxSG) 2024 event, taking place May 29-31 in Singapore, Witbe will showcase its powerful aut
15/03/2024
Witbe To Display Automative Testing And Proactive Monitoring Technology
At the 2024 NAB Show, Witbe is to showcase its powerful automated testing and proactive monitoring technology. The company will demonstrate the benefi
28/09/2023
Witbe To Display Automated Testing And Proactive Monitoring Technology
At SCTE Cable-Tec Expo 2023, Witbe will showcase its powerful automated testing and proactive monitoring technology. In Booth 916, the company will de
15/02/2023
Witbe To Showcase Innovative Products At MWC Barcelona 2023
At MWC Barcelona 2023, Witbe will showcase its powerful technology for automated testing and proactive monitoring, including its new advancements in s
07/05/2024
Witbe To Highlight Automated And Proactive Monitoring Technology
At ANGA COM 2024, Witbe will highlight its powerful automated testing and proactive monitoring technology. The company will demonstrate the benefits o