Broadcast News

Bookmark and Share
25/08/2023

Macnica Open Doors To More Media Workflows At IBC 2023

News Image
At IBC2023 next month, Macnica will bring its message of how greater interoperability across two industry standards can open doors to new media workflows, strengthened through expanded integrations with proven and emerging technologies.

Andrew Starks, Director of Product Management for Macnica, says the timing is right as the thirst for stronger interoperability is reaching a new peak as IBC approaches. That includes increased interest in IPMX, a suite of standards developed for the ProAV industry that shares many of the same attributes as SMPTE ST 2110.

IPMX brings new opportunities for media and entertainment companies by providing greater freedom for technology choices, such as the ability to work with asynchronous devices. That alone unleashes a wider universe of media workflows at lower price points.

At Macnica's IBC stand (2.A58), the IP transport specialist and open-standards evangelist will demonstrate a range of recently introduced solutions that enable new opportunities for SMPTE ST 2110 and IPMX adopters, and introduce new updates that increase throughput, enable connections to more end points, and drive seamless ST 2110 and IPMX acceleration.

"Those who walk onto the Macnica stand will walk away with a greater understanding of how multi-vendor, multi-platform and even multi-gig workflows seamlessly work together when powered through our core IP transport technologies," said Starks. "Visitors will see our SMPTE 2110 and IPMX solutions interacting with HDMI and SDI sources, condensing entire broadcast and production facilities within our stand. We will also demonstrate the high performance of our M2S SDK for multi-platform streaming scenarios, and how our integration with the Intel N6000 100GbE SmartNIC brings new benefits for network capacity, redundancy and acceleration."

New Technology Integrations
The M2S SDK is designed as a simple and unified interface for real-time video streams, and enables implementation of software-based or FPGA-accelerated ST 2110 and IPMX systems on general-purpose servers. This provides a great solution for broadcast systems that operate “All-IP” workflows whether deployed on-premises or in the cloud, further empowered by Macnica’s multi-gig workflow capabilities across IP networks.

The M2S SDK can be used with a variety of NIC cards, providing users with more flexibility to build products with optimal specifications. When used with Macnica's upcoming 100 Smart NIC solution, developers have a bridge to IPMX with scalable hardware and software infrastructure options for 1Gb to 100 Gb networks. Macnica’s 100G Smart NIC solution marries the Intel N6000 SmartNIC network interface controller (NIC) card with Macnica's FPGA IP Cores to enable high-performance, low-latency ST 2110 and IPMX flows for up to 32 video flows with very low CPU/GPU usage. Macnica will demonstrate how leveraging the Intel N6000 SmartNIC within its high-performance hardware will also support ST 2022-7 "hitless merge", which enables network path redundancy across advanced media workflows.

Also new for IBC, Macnica will demonstrate how the M2S can interface with Unreal Engine, a high-performance engine best known as a tool in the gaming industry for real-time creation of graphics and special effects. The media and entertainment industry has increasingly adopted these technologies for live production and high-bandwidth video workflows, perhaps most notably for virtual set productions. This is among the latest examples of how Macnica is enabling connectivity to more technologies and end points across the media ecosystem.

Macnica will also show its flagship MPA1000 module, ME10 SoC solution, and IPMX Product Development Kit with open APIs as part of their standards-based technology demonstrations. IBC takes place September 15-18 at Amsterdam RAI.

www.macnicatech.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

10/05/2024
Rohde & Schwarz To Display Media Technologies Portfolio
Rohde & Schwarz is to showcase its media technologies portfolio at the Media Production & Technology Show (stand M40, MPTS, London, 15 – 16 May) and d
03/05/2022
Macnica All-In On IPMX Education At Spring AV Shows
Macnica has its eye on IPMX and open standards education at the upcoming Spring AV shows. In addition to showcasing its IPMX Product Development Kit t
12/01/2023
Macnica Prepares AV Industry For An IPMX Future
Macnica comes to ISE 2023 with a powerful message to prepare AV hardware and software developers for an IPMX future. Anchored by its IPMX Development
24/05/2023
Macnica To Demonstrate New IPMX Media Workflow
Macnica is returning to InfoComm with new IPMX media workflow demonstrations that place emphasis on content and performance. Macnica will for the firs
30/10/2023
Macnica To Bring Open Standards Interoperability To The InterBEE Show
Macnica is bringing its message of open standards interoperability to its first InterBEE show, where the company will offer demonstrations and insight
05/01/2022
Macnica To Celebrate Two-Year Anniversary Of IPMX At ISE 2022
Macnica will celebrate the two-year anniversary of IPMX at ISE 2022 with demonstrations that emphasize the standard's flexibility across hardware and
06/02/2020
Macnica To Launch New ME10 SoC At ISE 2020
Macnica has announced a new innovation for ISE 2020 that brings its interoperable, open-standards approach to a broader customer base. To be introduce
27/03/2023
Macnica Weaves Diverse Pathways To Standards-Based Interoperability At NAB
Macnica will come to NAB Show 2023 with two specific missions: to communicate the expanded integration and use case possibilities that come with blend
29/09/2021
Macnica Drives IPMX Product Development
Macnica comes to InfoComm 2021 with strong momentum behind IPMX, the emerging open standard protocol for AV over IP networks. Since its ISE2020 introd
13/05/2024
Harmonic Launches New R-OLT Module
Harmonic has launched its new the Pearl Remote Optical Line Termination (R-OLT) module for fibre broadband service delivery from Harmonic's versatile
17/05/2024
Woody Technologies Appoints New MD
Woody Technologies, as part of the broadcast software group So More Media, has appointed Fabio Gallo as Managing Director of the company. With extensi
04/01/2024
Macnica To Unveil MEG1 IPMX To HDMI AV Over IP Ethernet Gateway
Macnica's active involvement in IPMX product and standards development over the past several years is bearing fruits with the introduction of the AV i
23/05/2024
Disguise Launches New Generation Of EX Media Servers
Disguise launched the new generation of EX media servers, following the recently launched RX III real-time render node, opening up even wider access t
15/08/2022
Macnica To Unveil New Hardware And Software Demonstrations At IBC 2022
Macnica is returning to IBC next month (Stand 2.A58) with strong momentum behind its efforts for open standards adoption in the broadcast and live pro
25/03/2019
Macnica Technology To Demonstrate VIPA Product Line
Macnica Technology is to showcase its expanding VIPA product line and offer live demos of its SMPTE ST 2110 and NMOS network media switching solutions