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Tolka To Promote Broadcast-Related Products At NAB 2023

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Tolka is to promote its latest broadcast-related products and services on booth W2467 in the West Hall, at the April 16th-19th 2023 NAB Show in Las Vegas.

Focus of the exhibit will be on Tolka ATSC 3 Stack NEXTGEN-TV software modules, Tolka ADS personalized advertisement delivery system and the Tolka range of mobile viewing solutions for DTT.

"ATSC 3.0 NEXTGEN-TV is attracting huge interest for its ability to deliver ultra high quality vision and sound plus its versatility as a carrier for supplementary services," said Tolka business development manager Alex Day. "The number of broadcast channels supporting the new standard in the USA reached 66 in December and looks set to continue throughout 2023. Our products and supporting services are designed to accelerate this transition. Launched at the January 2023 CES show and now making its NAB debut, Tolka ATSC 3 Stack gives TV viewers easy access to a wide range of features supported by NEXTGEN-TV services. Personalized content insertion is also proving a game-changer throughout the broadcast media world. Tolka ADS elevates this to a higher level of operational efficiency."

Tolka ATSC 3 Stack NEXTGEN-TV software modules
Tolka's ATSC 3 Stack allows free-to-air NEXTGEN-TV programs and distance-learning services to be experienced on Android or Linux compatible household TV receivers, set-top boxes, in-car receivers, mobile phones, tablets or computers. The ATSC 3 Stack implements latest-generation ATSC 3.0 and existing ATSC 1.0 standards. Additional features include support for datacast receivers, multiple tuners and SoC porting layer portability. Plug-in support for third-party HTML user agents and media players can be provided.

Tolka ADS personalized and programmatic advertising delivery system
Tolka ADS combines content insertion and advertisement targeting in a single software-based solution. No internet return path is needed. Broadcasters gain an efficient way to deliver specific promotional content and commercials to targeted groups within their transmission footprint. ADS also enables channel owners to generate more revenue from their existing subscriber base. Advertisers gain a higher conversion rate and can also construct audience databases. Designed for integration with existing playout automation systems at a TV station or host playout facility, the software allows efficient insertion of relevant and localized advertising for audiences across different regions. Easy to integrate, it automatically preschedules and splices video and audio content ahead of transmission, ensuring frame-accurate insertion. ADS provides full support for video and banner ads. Segments from a compressed program stream, or multiple streams, can be substituted with alternative content. Time and duration can be precisely specified. Commercials can be tailored to selected demographic groups. The content substitution history can be logged for future reference.

Tolka mobile DTT viewing solutions
Tolka offers a wide range of mobile DTT reception solutions for vendors requiring OEM hardware, firmware or apps. These include confidential app development and refinement services which can be provided to support transmission formats such as DVB T2 and ISBD-T. Each development project begins with initial planning discussions to establish the exact challenges which the customer is facing. Having determined the features required and operating platforms to be supported, Tolka creates a prototype user interface and operating workflow. Once the preliminaries are confirmed with the customer, the app is soon ready for preflight testing and completion. Support for future mobile phone standards is always available.

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