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21/05/2004

ntl broadcast division enables Premiership beam back

ntl’s broadcast division has launched a packaged service that allows football clubs to beam back key away games live to their home stadiums.
Until now dedicated fans who can’t get hold of away tickets – or are unable to travel to crunch matches – normally have to listen to the radio to keep up with the latest on-field events.
ntl’s new service, which has already been used by top Premiership clubs Chelsea, Newcastle and Middlesborough, means that live pictures can now be delivered back to big screens at the home stadium, ensuring supporters don’t miss out on all important top of the table clashes or end of season relegation battles.
Beaming back away matches live to home grounds also allows football clubs to generate additional revenue to plough back into the club. ntl’s service provides a one-stop-shop for all the facilities a football club needs to transmit the live event, including outside broadcast trucks, cameras, production crews, uplink truck, satellite space, downlink, large screen, multiple screens and PA systems.
ntl’s head of ad-hoc services, Andy Tweedley, commented: “There has already been good demand for beam-backs – and football clubs are seeing this as a great way to engage loyal fans who can’t make it to sold out away games. High quality live action within the environment of home grounds brings even more football to the local community and allows clubs to generate new revenues, and we’re looking forward to another exciting season in 2004/2005.
(GB)
VMI.TV Ltd

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