Broadcast News

Bookmark and Share

SDVI's Rally Media Supply Chain Platform Processed Over 300m Jobs In 2021

News Image
SDVI has announced that its Rally media supply chain platform processed over 300 million jobs in 2021, representing a 102% increase in usage over 2020.

Those jobs were performed on a total of 32.6 million hours of content as it passed through Rally-managed supply chains. Continuing the trajectory established in the first half of the year, the doubling in jobs processed by Rally illustrates the dramatic shift among media businesses toward cloud-based media supply chain infrastructure to drive efficiencies and increase business agility.

Highlights of Rally job activity include:
Analysis jobs (using Rally's media analysis engine to extract and catalog metadata) increased 173% to 38 million jobs.
Evaluation jobs (using Rally's decision engine to interpret metadata and make supply chain determinations) increased to 145 million jobs, which equates to 145 million supply chain decisions made automatically without human involvement.
Processing jobs (using Rally's Application Services) are led by the top four categories of audio and video transform, QC, AI/ML tools, and captioning services. Transform continued to be the dominant category, representing two-thirds of all Application Services jobs. Interestingly, caption jobs grew more than ninefold as multi-language delivery requirements have grown to be a meaningful share of the supply chain work required.
Export jobs (using Rally's data mover to transfer content to a delivery endpoint) more than doubled compared with 2020, driven by the need to deliver more content to more endpoints.
Along with automated jobs, Rally also managed 675,000 manual workorders, which represent actions needed by operators to address exceptions when flagged by automated processes. Of the 2.8 million long-form assets that passed through Rally-managed supply chains in 2021, 74% were handled without any human touch.

From a sustainability perspective, Rally continues to utilize compute resources more efficiently. In 2021, Rally's use of cloud compute resources per hour increased by only 7%, while the content hours processed increased by 76%, resulting in a 39% reduction of compute resources per content hour. Rally did all its work with the same amount of cloud compute resources as would have taken 12,940 dual-quadcore-CPU servers running in customer datacenters. This work will also be completely carbon-neutral, as earlier this year SDVI introduced a program to offset all emissions and operate Rally-managed supply chains with a net-zero carbon footprint.

Finally, to support both increased usage and new use cases, SDVI added 12 new applications to its portfolio of Rally Application Services during 2021, bringing the total number of applications available on a consumption basis to 48.

The SDVI Rally media supply chain platform manages and optimizes the work required to prepare content from ingest to delivery. The platform deploys all the applications and infrastructure required for each job in the supply chain, and it automatically scales resources up or down depending on the job requirements. In addition to freeing users from traditional infrastructure constraints, Rally empowers business leaders to make smart business decisions quickly and accelerate time to revenue.

Industry leaders such as Comcast, Discovery, Sky, Paramount, and WarnerMedia leverage Rally to gain flexible access to the right tools for every job without compromising control or the security of their content and infrastructure. Usage figures for the Rally platform from 2021 underscore the immense and accelerating shift these and other media companies — both large and small — are making toward agile, elastic infrastructures to increase efficiency of their media factories.

Top Related Stories
Click here for the latest broadcast news stories.

EMG / Gravity Media Highlights Remote Production Workflow
Ahead of this season’s Netball Super League Grand Final 2024 at the Resorts World Arena NEC Birmingham on 29 June, EMG / Gravity Media is highlighting
SMPTE Opens Early Registration For The 2024 Media Technology Summit
SMPTE® has opened early registration for the 2024 Media Technology Summit. The SMPTE Media Technology Summit 2024 is the Society's annual media techno
beIN MEDIA GROUP Selects Synamedia Iris
beIN MEDIA GROUP (beIN) has selected Synamedia Iris for the launch of a new broadcast advertising offering that is the first of its kind in the Middle
Disguise Launches New Generation Of EX Media Servers
Disguise launched the new generation of EX media servers, following the recently launched RX III real-time render node, opening up even wider access t
EMG / Gravity Media Appoints General Manager For The Middle East Region
EMG / Gravity Media has appointed Martyn Edwards as the General Manager for the Middle East region. In his role, Martyn will be instrumental in harmon
Gravity Media Announces Details For Global Coverage Of Crankworx Cairns
Gravity Media has confirmed details for the global coverage of this year’s Crankworx Cairns. Gravity Media Australia will deliver the international br
Grass Valley Partners With SPL Media House
Grass Valley® has partnered SPL Media House (SPL MH) in Riyadh, Saudi Arabia, marking a significant milestone with its cutting-edge AMPP SaaS Platform
PlayBox Neo To Exhibit Newly Expanded Range Of Smart Media Playout Solutions
PlayBox Neo is to exhibit its newly expanded range of smart media playout solutions on stand 5L2-2 at Broadcast Asia 2024, May 29-31. Making their APA
Rohde & Schwarz To Display Media Technologies Portfolio
Rohde & Schwarz is to showcase its media technologies portfolio at the Media Production & Technology Show (stand M40, MPTS, London, 15 – 16 May) and d
Plan, Create And Collaborate With Limecraft’s Media Intelligence At IBC 2024
With two months to go until IBC 2024 in Amsterdam, media technology innovator Limecraft is inviting attendees to visit booth 7.D11 during the event fo
Sky Media Announces Sky Zero Footprint Fund
Sky Media, the advertising arm of Sky, has announced that its award-winning Sky Zero Footprint Fund is launching an additional initiative dedicated to
Planetcast Media Services Announces Delivery Of IPL 2024 Season
Planetcast Media Services has announced its faultless delivery of the Indian Premier League (IPL) 2024 season, with zero downtime or glitches across 7
MBC GROUP Joins Forces With NEOM Media Industries
MBC GROUP is joining forces with NEOM Media Industries to launch the production of the eighth season of 'Top Chef'. Bringing a new creative direction
SDVI To Demonstrate New Rally™ Features At NAB 2018
SDVI Corporation is to demonstrate two new features for its Rally™ platform at the 2018 NAB Show. The major new features are designed to increase effi
SDVI To Highlight Rally Enhancements At IBC2022
SDVI is heading to IBC2022 at the Amsterdam RAI to reconnect with colleagues, partners, and customers from across the industry. The company's stand (5