Broadcast News

Bookmark and Share
11/02/2022

Brightcove Acquires Wicket Labs

News Image
Brightcove has acquired Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics.

Brightcove's intelligent video platform enables customers to deliver broadcast-quality video to viewers around the world and measure its effectiveness with comprehensive, real-time analytics, including video and viewer insights. These analytics help customers understand video performance, viewer engagement, and ROI. Using this data, customers can predict future behavior through machine learning models and drive viewer engagement with recommendations based on viewing behaviors, personalized playlists, and content analysis.

With the acquisition of Wicket Labs, Brightcove customers will have access to content and subscriber insights to make data-driven decisions to improve subscriber acquisition, conversions, engagement, and retention.

Brightcove’s award-winning platform will now include the following audience insights:
Deep understanding of customer lifetime values
Subscriber cohort analysis
Engagement analysis and recommendations to assist with cross-promotion of content amongst groups
Key trends in viewer behavior and viewed content to understand what drives long-term relationships and value
Opt-in comparative benchmarks

These insights will provide organizations greater understanding of audience dynamics, sources of new subscribers, the subscriber journey, and how to increase subscription revenue through data visualizations and dashboards. This acquisition accelerates Brightcove’s commitment to artificial intelligence and machine learning to provide customers with deep insights to stay competitive and grow their business.

"We are committed to serving our customers through our intelligent video platform powered by analytics, AI and ML to help them grow their businesses by engaging audiences and monetizing their content," said Namita Dhallan, CPO, Brightcove. "The acquisition of Wicket Labs helps us to augment our analytics offering with audience insights and increase our resources dedicated to bringing additional value to our customers."

"We are thrilled to see Brightcove expand its robust analytics offering with the addition of Wicket Labs’ audience insights platform," said Sylvia George, SVP, Growth Marketing & Audience Strategy at AMC Networks. "Being able to see a complete picture of our performance from video analytics to content and subscriber insights from one platform will help us make informed data-driven business decisions."

www.brightcove.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

17/06/2024
Arsenal Drives In-Venue Productions With Ross Video
Arsenal are driving in-venue productions at the Emirates Stadium with Ross Video's LED content management system and a suite of control room solutions
11/06/2024
AJA Video Systems Unveils Ki Pro GO2
Ahead of InfoComm 2024 in Las Vegas, AJA Video Systems announced Ki Pro GO2, the next generation of its Ki Pro GO multi-channel HD/SD recorder. Sporti
07/06/2024
Ross Video To Captivate The Audiovisual Industry
Ross Video has announced its participation in InfoComm 2024, held from June 12 to 14 at the Las Vegas Convention Centre. This year, Ross Video is set
05/06/2024
Marshall To Display Range Of Audio And Video Monitors
Marshall Electronics is to display a range of its audio and video monitors, cameras and accessories at Cine Gear 2024 (Booth 950). Marshall products a
10/06/2024
Prism Sound Urges Customers Not To Be Fooled By Fake Lyra Interfaces
Prism Sound is warning audio professionals to watch out for dangerous fake versions of its award-winning Lyra audio interfaces after yet more counterf
08/03/2024
Brightcove Launches 'Publisher Insights'
Brightcove has launched 'Publisher Insights', a new capability within the Media Studio Premium solution. Publisher Insights builds on Brightcove's Aud
14/06/2024
Brightcove Welcomes FrightPix
Brightcove has welcomed FrightPix, the new, free, ad-supported video-on-demand service (AVOD) for all things horror, thriller and true crime, to its r
13/08/2010
Akamai And Brightcove Join Forces On Global Online Video Experiences
Akamai Technologies, a leading provider of cloud optimisation services, and Brightcove, a leading online video platform, has announced a wide-ranging
06/06/2024
Titan OS Teams Up With Canal+ Group
Titan OS has partnered with CANAL+ Group, a leader in the creation and distribution of content, to expand its premium content offering across Europe.
27/11/2018
Cantemo And NMR Announce Integration Between Cantemo iconik And Brightcove
Cantemo and NMR have announced an integration between Cantemo iconik and Brightcove, the leading provider of cloud services for video. Cantemo iconik
18/04/2019
Qligent Celebrates Two Prestigious Awards At 2019 NAB Show
Qligent has celebrated a successful NAB Show to date with two prestigious industry awards for its new Vision Analytics platform. Recognized by IABM an
22/10/2009
Myvideorights.com Launches Prime Content Network
myvideorights.com (MVR), a leading independent rights management company in the UK, has launched the Prime Content Network, the next evolution of onli
24/06/2008
Akamai To Unveil New HD Industry Insights At IBC 2008
Akamai Technologies Inc., a leading provider of rich media, dynamic transactions and enterprise applications online, has announced that it will unveil
23/05/2003
‘Screenwriting’ provides insights into the art
A new book on screenwriters since the 1930’s offers insights into the art of writing for the screen, an art often as much about what goes unsaid than
19/07/2018
Insight TV Brings 4K Content To KPN Customers
Insight TV has signed a new distribution deal to bring 4K content to customers of Dutch telecoms operator KPN. The agreement will allow viewers in the