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03/12/2021

Blackbird Now Deployed By 80 US TV Stations

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Blackbird is now being used by a total of 80 US TV stations for digital news production following TownNews' latest deployment. This is the seventh expansion of Blackbird by TownNews since the partnership began in 2018.

Video production teams at the 80 US TV stations use Blackbird collaboratively to remotely access, edit and publish news content fast to social, web and other digital platforms. When paired with TownNews' Field59 VMS, the latest news stories can be delivered to viewers with unbeatable speed and control using Blackbird's browser-based, easy-to-use and carbon efficient cloud native video editing platform. US TV stations using Blackbird span 35 states.

Over 390 local TV stations in the US produce approximately six hours of news content per day with the industry generating nearly $31 billion in revenues annually. With an estimated 86% of US adults now regularly sourcing their news from digital devices, millions of viewers in the US consume content through the Blackbird and TownNews’ Field59 VMS platform.

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