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03/02/2020

ITV Appoints New Group Chief Data And AI Officer

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ITV has appointed Sanjeevan Bala as its new Group Chief Data & AI Officer.

Reporting to Rufus Radcliffe, Chief Marketing Officer and Director of Direct to Consumer, Sanjeevan, who joins in May 2020, will lead the transformation of ITV’s group-wide data and Ai strategy, evolving and consolidating the organisation’s data assets, raising the overall data capability and accelerating the adoption of AI to fuel growth.

Sanjeevan will head up a team, providing both data science to create new value, and analytics to power experimentation across ITV’s commercial teams, Direct to Consumer Business, Broadcast, Studios, Marketing and Strategy functions, the Management Board, and advertising partners.

Sanjeevan joins ITV direct from his role as Head of Data Science at Channel 4, where he built a multi award-winning team that successfully launched a number of global first commercial innovations resulting in incremental advertising and viewing value.

Prior to this, Sanjeevan spent six years within Channel 4 as Head of Planning and Analytics, and has previously held roles within PwC, Dunnhumby and a number of start-ups in Silicon Valley, where he was responsible for building a number of digital businesses.
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