Hoods Inc. Productions Designs Next-Generation Media Operation

EditShare® has announced that Singapore-based Hoods Inc. Productions has designed its next-generation media operation around EditShare media solutions, putting XStream EFS scale-out shared storage, Flow production asset management and Ark archiving and backup at the core of its media production operation.

Known for award-winning projects and popular programs such as City Sharks, Knockout, Double Trouble and Yolo Pronto, Hoods Inc. replaced its legacy sneakernet set up with EditShare’s connected infrastructure. The future-proof setup eliminated the production inefficiencies with a connected and collaborative workflow that gives Hoods Inc. more time to focus on the creative aspect of their growing list of projects.

"Hoods Inc. has created some of Singapore's most innovative children's programs and their outstanding content has led to a busy schedule. To keep pace with the productions, Hoods Inc. must leverage technology that manages the nuances of today’s file-based workflows with the flexibility to grow into the future," said Peter Lambert, APAC sales director, EditShare. "EditShare provides a highly efficient, scalable production infrastructure with collaborative tools that allow companies like Hoods Inc. to eliminate redundancy and tap into a larger pool of creative content producers and ultimately thrive as a business in what is a very competitive and fast-moving market."

Esan Sivalingam, CEO and Co-Founder at Hoods Inc. commented on the value of the investment: "With the legacy set up, staff was often tied up with duplicating rushes and other content then consolidating back to finalize projects. It was just inefficient. Now with EditShare as the media foundation, we have been given back the valuable commodity of time into our production schedule."

Deanna Tan, Head of Post Production at Hoods Inc. added: "With EditShare, the media is connected to the right staff moments after it arrives at the facility. We can sit down at any workstation and use Flow to review the rushes and provide feedback to editors who can collaborate with colleagues easily through project sharing. But the most important aspect is that EditShare provides the flexibility to expand. Should we need more storage or need to move into the cloud, it's as simple as adding a node or module. This is critical for our business as we grow."

Flow production asset management provides Hoods Inc. a clever media management layer across storage and archive pools with tools to search, browse, view metadata, log, create sub-clips and add markers. Producers and assistants can quickly assemble storyboards or organize media into projects, folders, and sequences, which can then be retrieved by editors with a simple drag and drop of files into their NLE. Advanced project sharing capabilities of the XStream EFS shared storage platforms enable editors to collaborate on projects and quickly evolve narratives. Ark rounds out the end-to-end workflow with integrated backup and archiving for a fully connected workflow from ingest to final output.

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