Broadcast News
28/01/2019
Peloton Chooses Blackbird To Edit Its On-Demand Virtual Classes
Forbidden Technologies has announced that global fitness technology giant, Peloton, has chosen Blackbird to edit its on-demand virtual classes.
Peloton is a significant addition to Blackbird's growing roster of US customers, which includes leading sports broadcaster MSG Networks. The US is the world’s largest video content market and represents a growing proportion of the company’s revenues.
Peloton is aiming to be one of the biggest global brands in lifestyle and fitness. As part of its expanding product portfolio, Peloton sells exercise bikes with virtual fitness classes available to its rapidly growing one million rider community - both live and on demand. Equipped with a 22-inch HD sweat-proof screen, each Peloton bike allows riders to experience 14 daily live and 8000 plus on-demand classes which are available in lengths of 5 to 120 minutes. Peloton's community includes major celebrities such as Kate Hudson, Hugh Jackman and David Beckham.
Peloton will use Blackbird to edit all the daily rides given by its cycling instructors from its two state of the art studios in New York and one in London. Peloton holds cycling classes of up to 35,000 riders globally at any one time. Once finished, the videos are delivered immediately to the extensive on-demand video library housed on the Peloton app and website for Peloton’s vast global cycling community to access.
Blackbird will significantly reduce the time it takes for Peloton to make the high-quality, on-demand videos available. Blackbird Edge will sync the live streams into Blackbird Cloud where Peloton’s media production team can seamlessly edit and enrich the videos. Blackbird also enables storage and archiving of edited classes retaining the original audio layout where users can customise their choice of instructor and music levels to their preferences.
The selection of Blackbird comes as Peloton has announced plans for expansion. Founded in 2012, and backed by major investors including NBC Universal, Peloton generated $400 million in sales in 2018 and has a market value of over $4b. In recent months Peloton has moved into new fitness areas with classes in treadmill running and yoga. They have also embarked on plans for the development of major retail and studio spaces in London.
Ian McDonough, CEO of Forbidden, said: "Peloton has taken the world of fitness by storm with its innovative combination of tech and media and we are delighted that they have chosen Blackbird for the key task of editing their videos.
"It is a fantastic endorsement of our technology. Blackbird was selected not only for its agility and speed in the Cloud but also for the personalized way it can handle audio tracks which is an integral part of the Peloton experience. Blackbird will bring Peloton significant efficiencies as it manages video from three state-of-the-art studios and we hope to expand our relationship as they grow. The conversion of live video into on-demand content for extended use is a critical requirement for a multitude of sectors and Blackbird has proven it is perfectly suited to meet this growing need.
"Blackbird is gaining real traction in the US. Last year, we announced TownNews had selected Blackbird to provide production infrastructure to Meredith Corporation’s 17 regional news networks and we have growing adoption in the sports industry, including eSports. Blackbird was chosen for the live pro-celebrity ‘Fortnite’ event in Los Angeles and is being extensively used in the live clipping of major US and European sports by Deltatre and others."
www.forbidden.co.uk
Peloton is a significant addition to Blackbird's growing roster of US customers, which includes leading sports broadcaster MSG Networks. The US is the world’s largest video content market and represents a growing proportion of the company’s revenues.
Peloton is aiming to be one of the biggest global brands in lifestyle and fitness. As part of its expanding product portfolio, Peloton sells exercise bikes with virtual fitness classes available to its rapidly growing one million rider community - both live and on demand. Equipped with a 22-inch HD sweat-proof screen, each Peloton bike allows riders to experience 14 daily live and 8000 plus on-demand classes which are available in lengths of 5 to 120 minutes. Peloton's community includes major celebrities such as Kate Hudson, Hugh Jackman and David Beckham.
Peloton will use Blackbird to edit all the daily rides given by its cycling instructors from its two state of the art studios in New York and one in London. Peloton holds cycling classes of up to 35,000 riders globally at any one time. Once finished, the videos are delivered immediately to the extensive on-demand video library housed on the Peloton app and website for Peloton’s vast global cycling community to access.
Blackbird will significantly reduce the time it takes for Peloton to make the high-quality, on-demand videos available. Blackbird Edge will sync the live streams into Blackbird Cloud where Peloton’s media production team can seamlessly edit and enrich the videos. Blackbird also enables storage and archiving of edited classes retaining the original audio layout where users can customise their choice of instructor and music levels to their preferences.
The selection of Blackbird comes as Peloton has announced plans for expansion. Founded in 2012, and backed by major investors including NBC Universal, Peloton generated $400 million in sales in 2018 and has a market value of over $4b. In recent months Peloton has moved into new fitness areas with classes in treadmill running and yoga. They have also embarked on plans for the development of major retail and studio spaces in London.
Ian McDonough, CEO of Forbidden, said: "Peloton has taken the world of fitness by storm with its innovative combination of tech and media and we are delighted that they have chosen Blackbird for the key task of editing their videos.
"It is a fantastic endorsement of our technology. Blackbird was selected not only for its agility and speed in the Cloud but also for the personalized way it can handle audio tracks which is an integral part of the Peloton experience. Blackbird will bring Peloton significant efficiencies as it manages video from three state-of-the-art studios and we hope to expand our relationship as they grow. The conversion of live video into on-demand content for extended use is a critical requirement for a multitude of sectors and Blackbird has proven it is perfectly suited to meet this growing need.
"Blackbird is gaining real traction in the US. Last year, we announced TownNews had selected Blackbird to provide production infrastructure to Meredith Corporation’s 17 regional news networks and we have growing adoption in the sports industry, including eSports. Blackbird was chosen for the live pro-celebrity ‘Fortnite’ event in Los Angeles and is being extensively used in the live clipping of major US and European sports by Deltatre and others."
www.forbidden.co.uk
Top Related Stories
Click here for the latest broadcast news stories.
27/09/2024
Ateliere Live Scoops Best Of Show Award At IBC 2024
Ateliere Creative Technologies has announced that Ateliere Live has won in the Best of Show award at IBC 2024 in the TVBEurope category. Ateliere Live
Ateliere Live Scoops Best Of Show Award At IBC 2024
Ateliere Creative Technologies has announced that Ateliere Live has won in the Best of Show award at IBC 2024 in the TVBEurope category. Ateliere Live
01/08/2024
JVC Professional Video Announces Availability Of New KM-IP12S8 Series vMix 4K Video Switchers
JVC Professional Video has announced the immediate availability of its new KM-IP12S8 and KM-IP12S8PRO CONNECTED CAM™ vMix Studio Switchers. As complet
JVC Professional Video Announces Availability Of New KM-IP12S8 Series vMix 4K Video Switchers
JVC Professional Video has announced the immediate availability of its new KM-IP12S8 and KM-IP12S8PRO CONNECTED CAM™ vMix Studio Switchers. As complet
21/10/2021
Blackbird Launches Core Technology Licensing Solution
Blackbird has launched its core technology licensing solution, 'Powered by Blackbird', to enable advanced cloud native functionality and drive major e
Blackbird Launches Core Technology Licensing Solution
Blackbird has launched its core technology licensing solution, 'Powered by Blackbird', to enable advanced cloud native functionality and drive major e
20/09/2019
Blackbird Expands Deployment In US
Cloud video editing platform developer Blackbird has announced that TownNews has again expanded its deployment of Blackbird for the fast production of
Blackbird Expands Deployment In US
Cloud video editing platform developer Blackbird has announced that TownNews has again expanded its deployment of Blackbird for the fast production of
02/10/2019
Blackbird Selected By U.S. Department Of State For Video Production
Blackbird has been chosen by the U.S. Department of State for video production, including the publishing of fast turnaround digital news to its own an
Blackbird Selected By U.S. Department Of State For Video Production
Blackbird has been chosen by the U.S. Department of State for video production, including the publishing of fast turnaround digital news to its own an
08/09/2022
Blackbird To Showcase Browser-Based Video Production
Blackbird has announced that the company is showcasing professional browser-based video production at IBC 2022 with Microsoft. Cloud native Blackbird
Blackbird To Showcase Browser-Based Video Production
Blackbird has announced that the company is showcasing professional browser-based video production at IBC 2022 with Microsoft. Cloud native Blackbird
25/03/2024
Twelve Labs Teams Up With Blackbird
Twelve Labs has announced a major step forward in the world of video editing and storytelling. It has partnered with Blackbird the technology licensor
Twelve Labs Teams Up With Blackbird
Twelve Labs has announced a major step forward in the world of video editing and storytelling. It has partnered with Blackbird the technology licensor
19/09/2019
TownNews Expands Deployment Of Blackbird
TownNews has again expanded its deployment of Blackbird for the fast production of digital news content in the US. This is the fourth deployment of Bl
TownNews Expands Deployment Of Blackbird
TownNews has again expanded its deployment of Blackbird for the fast production of digital news content in the US. This is the fourth deployment of Bl
22/01/2024
CBS19 Selects Browser Based Blackbird
Blackbird has announced that CBS19 has chosen browser-based Blackbird for professional, collaborative and scalable video editing and publishing for it
CBS19 Selects Browser Based Blackbird
Blackbird has announced that CBS19 has chosen browser-based Blackbird for professional, collaborative and scalable video editing and publishing for it
16/07/2021
Athletes Unlimited Selects Blackbird To Drive Fast Cloud Native Video Workflows
Blackbird has announced that Athletes Unlimited has chosen Blackbird to drive fast, flexible and efficient cloud native video workflows. Founded by Jo
Athletes Unlimited Selects Blackbird To Drive Fast Cloud Native Video Workflows
Blackbird has announced that Athletes Unlimited has chosen Blackbird to drive fast, flexible and efficient cloud native video workflows. Founded by Jo
18/07/2019
TownNews Extends Adoption Of Blackbird
TownNews has extended its adoption of Blackbird for the rapid production of digital news content. This is the third such deployment within a year. Tow
TownNews Extends Adoption Of Blackbird
TownNews has extended its adoption of Blackbird for the rapid production of digital news content. This is the third such deployment within a year. Tow
03/12/2019
Eleven Sports Selects Blackbird
Blackbird has been selected by Eleven Sports for the rapid editing and publishing of sports content to fans online. The contract is for two years. Ele
Eleven Sports Selects Blackbird
Blackbird has been selected by Eleven Sports for the rapid editing and publishing of sports content to fans online. The contract is for two years. Ele
28/10/2022
SBS Belgium Deploys Blackbird
SBS Belgium has deployed Blackbird to drive major video production workflow efficiencies. Founded in 1995, SBS Belgium is a media company owned by Tel
SBS Belgium Deploys Blackbird
SBS Belgium has deployed Blackbird to drive major video production workflow efficiencies. Founded in 1995, SBS Belgium is a media company owned by Tel
21/08/2019
Blackbird To Take Part In Google Cloud Partner Pavilion
Blackbird has announced it will participate in the Google Cloud Partner Pavilion at IBC 2019. Blackbird will demonstrate its cloud video platform to v
Blackbird To Take Part In Google Cloud Partner Pavilion
Blackbird has announced it will participate in the Google Cloud Partner Pavilion at IBC 2019. Blackbird will demonstrate its cloud video platform to v
15/07/2021
Athletes Unlimited Enhances Digital Storytelling With Blackbird
Blackbird has continued to increase its presence across the US sports sector with a brand new client. Athletes Unlimited, a fast-growing network of ne
Athletes Unlimited Enhances Digital Storytelling With Blackbird
Blackbird has continued to increase its presence across the US sports sector with a brand new client. Athletes Unlimited, a fast-growing network of ne