VP Of Core Technology At Grass Valley Scoops Two Prestigious Awards

The Vice President (VP) of Core Technology at Grass Valley, a Belden Brand, has scooped two prestigious awards.

Michael Cronk has been honored with Future's Industry Innovator Award, presented by TV Technology magazine, and IABM's Technology Leader of the Year Award. Cronk was selected for both awards based on his professional achievements, technical and business innovations and continuing influence within the broadcast industry.

With over 20 years of broadcast industry experience, Cronk has built his career on designing and building product roadmaps and technical strategies to advance the development of content and media technology. His work has been especially impactful in the wake of progressive changes such as the shifts from tape to disk, SD to HD to 4K UHD, and linear to on-demand. He has been instrumental in guiding the development of the company’s core technologies to ensure portfolio interoperability and consistency, leading a team of some of the media industry’s most experienced and respected engineers. As Chairman of the Board for the Alliance for IP Media Solutions (AIMS), Cronk has been influential in leading the industry towards a clear, efficient path to standards-based IP.

"These recognitions are incredibly well deserved. Mike is a true leader and visionary, and a major asset to Grass Valley and the industry," said Tim Shoulders, president, Grass Valley. "It is hugely exciting to see him being honored for his impactful work in driving the advancement of the content and media technology landscape; this is what being an innovator is all about."

IABM’s CEO, Peter White, commented: "I can think of no one more deserving of this recognition for what he has helped achieve with AIMS over the last two years – while also holding down his day-job at Grass Valley!"

www.grassvalley.com