100% increase in DTS-CSS take-up reported

More than 56 screens in 30 sites are now showing captioned movies throughout the UK with the DTS-CSS cinema subtitling system.
With every major film distributor committed to producing titles with DTS Access technologies (including captioning and audio description), more than 100 films have been released to date for presentation with DTS-CSS, with over 70 feature titles released in 2003 alone (over 100% more than the previous year).
In 2003, every major commercial release was made available with DTS-CSS, including ‘Matrix Revolutions’, ‘Love Actually’, ‘Master and Commander’, ‘Finding Nemo’, and ‘Lord of the Rings: Return of the King’.
The DTS-CSS Cinema Subtitling System was commercially launched in the UK following a 12-month trial during which 16 participating cinemas, including Odeon Cinemas in London's Leicester Square and West End, promoted DTS-CSS captioned and audio-described screenings.
In 2003, Odeon Cinemas commenced a program to install DTS-CSS nationally. Paul Schofield, technical manager at Odeon Cinemas, underlines the positive reaction to the DTS solution: “DTS-CSS marks a major advance in accessibility to cinema for hearing and sight impaired customers and we are delighted that it is proving so beneficial and popular. In previous years, our customers have seen limited numbers of captioned and audio-described releases, but that situation has been significantly improved as a result of our involvement with DTS."
(GB)