Production News

Bookmark and Share
07/12/2016

Welsh Production Company To Deliver Preschool Series For China

News Image
The Welsh Government has confirmed that Cardiff-based Cloth Cat Animation Studio is to produce a major Chinese preschool animation series for broadcast in China.

It is understood Cloth Cat will work alongside Magic Mall, part of the Beijing-based DaYe Transmedia Group, for the 15-month project. Up to 40 jobs will be supported, while the £3.2m budget will be spent in Wales thanks to £225,000 funding support from the Welsh Government and UK Animation tax credits.

Based on the popular Chinese character Luo Bao Bei, created by Magic Mall in 2008, she is known for her role as city spokesperson, road safety icon and in popular outreach programmes in elementary schools. The series will be produced by Jon Rennie, Magic Mall General Manager Grace Tian (the creator of the popular Luo Bao Bei (LLB) character), and Executive Producer Alex Chien. David Ingham also joins the production as Head Writer.

This will be Cloth Cat's first Chinese collaboration and the first series that Magic Mall will have produced outside of China. Work has already commenced at the animation studio in GloWorks, the Welsh Government's creative industries and media centre in Cardiff Bay.

The 52-episode series will be produced for Chinese broadcast in June 2017 followed by worldwide distribution on terrestrial broadcast and digital platforms.

Ken Skates, Economy Secretary, said: "Magic Mall's decision to select Cloth Cat to produce this new series for the Chinese market speaks volumes about their expertise, while the worldwide distribution of the series will be a superb promotion for Wales as a location of excellence in the highly competitive animation sector.

"China is the fastest growing media market in the world and this collaboration provides Cloth Cat with a great opportunity to enter the very lucrative Chinese and Asian markets. It is great news for Cloth Cat and for the wider animation sector in Wales and I am delighted Welsh Government support helped secure a major international project to Wales that will have a significant spend in Wales. Selling content into international markets is an important part of the sector strategy, as is supporting and growing indigenous businesses and I am pleased this project delivers both."

Jon Rennie, Managing Director of Cloth Cat, added: "We were delighted to be chosen by Magic Mall to bring Luo Bao Bei to new audiences. With the support of Welsh Government, we have been able to secure a project that will not only enrich the skill base in the Welsh animation industry but also allow Cloth Cat to build a relationship with an exciting Chinese company."

(JP/MH)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

09/03/2020
Animation Ireland Appoints New Chief Executive
Animation Ireland has appointed Ronan McCabe as its new Chief Executive. The appointment comes as the animation sector in Ireland undergoes a sustaine
12/02/2020
Production News : Sky Acquires DreamWorks Animation's Where’s Wally?
Sky has announced its acquisition of DreamWorks Animation's hit series Where's Wally? alongside a new raft of original commissions for Sky Kids includ
23/01/2020
Animation Studio CEO Named In UK's Top Female Entrepreneurs
Christine MacKay, CEO at Salamandra.uk has been named in f-entrepreneur's #ialso Top 100 list. The list celebrates the UK's inspirational and multi-ac
04/01/2018
Animation UK Welcomes Additional Money For Children's TV Programming
Animation UK's campaign to secure additional money for children's TV programming received a boost following Culture Secretary Karen Bradley recently a
07/11/2017
Arcus Animation Studios Opens New Office
Arcus Animation Studios has revealed that it is opening a new office in Buenos Aires, Argentina. The 2D animation studio has said it hopes the move wi
11/10/2017
Production News : BBC One Commissions Festive Animation
BBC One has revealed details of an animated special that will air on the channel this Christmas. The Highway Rat is based on the 2011 book by Julia Do
03/10/2017
Production News : Sky To Launch Animation Channel
Sky Cinema is offering both classic and new animation titles on a channel for the first time starting this month. Launching on Saturday 14 October, an
01/09/2021
ScreenSkills Launches Animation Trainee Finder
ScreenSkills has launched Animation Trainee Finder. It is an entry-level paid placement programme, introduced by the ScreenSkills Animation Skills Cou
16/10/2018
Production News : Entries Open For 2019 Irish Animation Awards
Animation Ireland has announced that that entries are now open for the 2019 Irish Animation Awards. The 2019 awards ceremony will take place in Dingle
18/08/2017
Aardman Invests In GB Labs To Power Their Animation Workflow
Award-winning animation studio, Aardman, create film, broadcast, advertising and interactive entertainment. Their work includes Wallace and Gromit, Sh
08/08/2017
Is It Time You Invested In Animation?
How many times have you heard or read "Video marketing needs to be a part of your strategy in 2017"? We've all heard it before but the statistics are
11/04/2019
Riedel Joins Forces With Chinese eSports Company
Riedel Communications has partnered with Chinese eSports company TechSound to supports its international audio work. TechSound designs and operates ad
09/01/2018
Welsh Govt Supports New Drama 'Kiri'
A new four-part drama called Kiri, which is due to premier on Channel 4 this week, has been made with support from the Welsh Government. Kiri stars Sa
09/08/2021
BBC Cymru Wales Appoints Head Of Welsh Language Services
BBC Cymru Wales has appointed Dafydd Meredydd to the role of Head of Welsh Language Services. Dafydd will be Editor of BBC Radio Cymru and BBC Radio C
07/01/2019
Atlona Unveils The AT-UHD-CAT-2
Atlona has announced the AT-UHD-CAT-2, the latest addition to the company's powerful lineup of HDMI to HDBaseT distribution amplifiers. Bringing all o