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Globecast Unveils New Customers

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Globecast has announced two new customers in Russia – Bestseller Channel and Soyuz TV.

Russian broadcaster Bestseller Channel, which is distributed by Signal Media International, has selected Globecast to extend its reach to the European market via HotBird. Globecast has also been selected by Soyuz TV to provide distribution services, again via HotBird.

Working alongside Globecast will see Bestseller Channel's high-quality original drama, long-running series and award-winning made-for-TV movies distributed to the Russian diaspora across the region. Signal Media International's portfolio consists of 14 Russian language TV channels distributed across CIS, four in Europe and three worldwide. Globecast will initially redistribute the Russian SD version of the channel via Ku-band for DTH reception using its new Moscow PoP to handle the uplinking.

Soyuz TV, a channel that celebrates the Russian Orthodox Church, is being distributed by Globecast Moskva and is being uplinked from Globecast's Paris headquarters after the signal has been received by fibre from Moscow.

Biliana Pumpalovic, General Director at Globecast Moskva in Russia, said: "We are delighted to have signed new customers Bestseller Channel and Soyuz TV and that they recognise our unrivalled ability to provide a high-quality service that helps them reach new viewers, expanding their customer base. This is another example of how successfully we have grown Globecast's business in Russia since 2006. We provide cross-media reach, both into and out of the country, as well as tailored content management and delivery services, including localisation, with access to Globecast's worldwide network. We can get customers' content to anywhere they want, in whatever format is suitable for a given market."

In addition, CSTB 2016 will see Globecast celebrate 10 years of operation and growth in the country, including the establishment of a PoP in Moscow.

Pumpalovic added: "We started small in Russia but the last decade has seen us expand in terms of personnel, local technical capabilities and of course the global reach that Globecast provides. We are leading the charge into providing services – media management, for example – that allow our customers to create precisely the content and channel offering for their specific audience in an efficient way. With our unrivalled connectivity and market knowledge, we are looking forwards to the next 10 years."

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