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Amagi To Feature At Broadcast India 2015

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Amagi has confirmed it will demonstrate its platforms for content delivery and monetization at Broadcast India 2015. The company will also show how Indian TV networks can expand into international markets without investing in new and expensive satellite/fiber delivery methods.

As part of its Broadcast 2.0 theme at the event, Amagi will unveil the latest enhancements to its channel playout, monetization, and OTT platforms.

They include:

Next-Generation Managed Playout Service
Amagi's next-generation managed playout service introduces automation and simplifies video content preparation, management, and delivery for broadcasters. Using the end-to-end, cloud-based service for content delivery, playout management, ingest, asset management, archive management, quality control, traffic and scheduling, and 24/7 monitoring, broadcasters can increase workflow efficiency, reduce CAPEX and OPEX, and provide a superior television experience to viewers.

Based on a hybrid architecture consisting of cloud-management and edge-playout solutions, the service enables content owners to directly transfer assets through the internet, or transport content into the cloud infrastructure via portable storage methods. Amagi then automatically ingests and transcodes the assets into the required formats, archiving the content as needed. The service also features an automated content ingest workflow with built-in heuristics to automatically prioritise assets scheduled for earlier playout, ensuring smooth playout operations.

OTT Dynamic Ad Insertion
Amagi's patented watermark detection technology enables seamless and personalised mid-roll ad insertions in linear and on-demand OTT content. Its watermark technology allows TV networks to better monetize mid-roll breaks within linear and on-demand OTT feeds without requiring integration on behalf of the broadcaster. Broadcasters no longer need to remove linear feed TV ads, as Amagi's watermark technology automatically detects the ad breaks and splices different mid-roll ads to various users based on their user profile.

STORM Content Monetization Platform
The company's STORM content monetization platform is suited for TV networks wanting to insert local advertising and local content, without using separate satellite feeds, to match viewer preferences, abide by complex broadcasting regulations and content rights obligations, and monetize regional markets by attracting local advertisers. Using the STORM platform, TV networks can deliver global channels efficiently and cost-effectively, without compromising audiovisual quality.

The STORM platform supports remote-insertion triggers and inserting HD video, multiple audio tracks including Dolby surround, subtitles, and multilayer animated graphics. STORM also features a content watermark-based workflow that makes it easy to use for TV networks. Last month, Amagi was awarded the IBC2015 Innovation Award for the solution.

CLOUDPORT 2.0 Channel Playout Platform
CLOUDPORT 2.0, Amagi's cloud-based channel playout platform, provides TV networks with end-to-end broadcast workflow capabilities on the cloud, including media asset management, quality control, subtitle editing and management, and automation and scheduling features.

By providing operators with an array of playout functionalities hosted on the cloud, CLOUDPORT 2.0 speeds up operations, increases flexibility, and lowers OPEX and CAPEX. Powered by dynamic graphics, the CLOUDPORT 2.0 platform is guaranteed to enhance the viewer experience.

In addition to the demonstrations, on 15 October at 12.30pm, K.A. Srinivasan, co-founder of Amagi, will present at the Broadcast India 2015 Conference. The presentation, entitled 'Regionalize and Monetize Content in Other Geographies on a Common Satellite Feed', will discuss next-generation technologies for content delivery, regionalisation, and monetization that many India-based TV networks are adopting to address new revenue streams and broadcast regulations.

Srinivasan will draw from three real-world use cases including NDTV, Zee Bangla, and ETV, to show how a few TV networks are leading the way in India. By the end of the session, attendees will understand the various content delivery options available, and how TV channels can deploy them to regionalise and monetize different markets with minimal changes to existing workflows in a very cost-effective manner.

Image: Amagi STORM Channel Regionalization Platform

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