Production News

Bookmark and Share

Channel 4 Launches New 'Power App'

News Image
Channel 4 has launched a new 'Power App' as part of its ‘X’ campaign.

The 'Power App' is to encourage young people to vote in this year's General Election. In 2010, 15.9m of the British electorate failed to vote. Only 4 in 10 of under-25s turned out to vote. By simply typing in your postcode, this new app will tell you exactly what the margin was in your area and how many non-voters there were at the 2010 General Election.

The Government of the last five years was formed with a combined 17.56m votes, just 1.6m more than the number who failed to visit the ballot box. With many commentators predicting a hung parliament an increase in turn out could well hold the keys to Number 10. In 2010, the number of non-voters outnumbered the number of votes cast in a significant number of the UK’s 650 parliamentary constituencies.

The 'Power App' explains visually to first-time voters and to 2010’s non-voters just how much power they actually hold in this election.
The free app graphically represents the current majority and number of non-voters in every UK constituency. Its launch follows the news that on May 7th, the nation’s most popular digital channel for young people, E4, will switch off its regular schedule to encourage its viewers to stop watching TV and get out and vote in the general election.

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Power Savings: The Benefits Of Power Over Coax
No matter what the subject, budget or timeline and regardless of the degree of planning and preparation, power supply and maximising the uptime during
Axon Helps SABC Deliver High Definition Election Coverage
The South African Broadcast Corporation (SABC) has become the first broadcaster in Africa to integrate Axon Digital Design's versatile Cerebrum contro
New PAGlink Power Accessories At NAB
PAG will launch its new accessories for the PAGlink Gold Mount System of compact, lightweight, intelligent linking batteries at NAB 2017. Each of thes
Pixel Power To Exhibit At CABSAT 2018
Pixel Power has announced that it will demonstrate its latest workflows at CABSAT 2018, 14 – 16 January, Stand Z5-103. The company will highlight the
Perfect Solution For Continuous Power
Hawk-Woods, innovative developer of broadcast power solutions, announces Mini V-Lok, a new ultra-small and lightweight addition to its V-Lok battery l
Argosy To Highlight Power Management Solutions
Argosy has announced that it will exhibit flexible and customised power management solutions when exhibiting at IBC2017 next month. The mix of power m
Magewell Expands Eco Capture Family of Compact, Power-Efficient M.2 Capture Cards
Magewell has announced that it is now shipping the Eco Capture Dual HDMI M.2, the first of three models unveiled earlier this summer in its new Eco Ca
Pixel Power 'Offers The Future Today' At Broadcast Asia
Pixel Power has announced a demonstration of its innovative solutions using the StreamMaster Media Processing and Gallium Workflow Automationplatforms
Pixel Power Factory Receives Update
Pixel Power has announced it will feature a new application of its Factory automated file-based production software at IBC2017, Stand 7.A31. Rather th
Aardman Invests In GB Labs To Power Their Animation Workflow
Award-winning animation studio, Aardman, create film, broadcast, advertising and interactive entertainment. Their work includes Wallace and Gromit, Sh
Version 2 Lights Continues To Invest In Power Distribution
Industry trusted lighting specialists Version 2 has continued to invest significant money into its power distribution kit offerings. Version 2 has est
Pixel Power StreamMaster Implements NewTek NDI
Pixel Power, the global automation, branding and graphics innovator, has added the NewTek's NDI® technology to its StreamMaster integrated playout pla
New PAGlink Power Products Keep Accessories Powered-up
PAG has announced that it will bring a complement of new lightweight and compact accessories for its PAGlink battery systems to NAB 2018. The Company
Just Add Power Teams Up With PureLink Europe
Just Add Power has partnered with PureLink Europe as a master distributor for the EMEA region. This new partnership adds an office and showroom for Ju
Just Add Power Invites Installers To Its Virtual Show Trade Booth
Just Add Power is inviting installers inside their virtual trade show booth to learn all about the company's latest AV-over-IP solutions, originally i