DGP posts Boat Race promo for BBC Sport

DGP have completed post-production work on a promo for BBC Sports’ coverage of the 2002 Boat Race.
The promo was offlined in Avid and conformed by Steve Ackroyd. It was written and directed by Mark Chaudoir, of BBC Creative Services, Creative Director Charlie Mower, and commissioned by Jessica Robinson of BBC Sports Marketing and Communications.
The promo was shot by Mike George on handheld 16mmi Bolex over two mornings, with each crew starting training at 6:30am. Steve Ackroyd made fast, dynamic cuts between individual crew members and the entire crew, highlighting their competitiveness and determination.
The idea behind the promo was to highlight the high level of physical training involved, as well as the competitive nature of the crews. Each crew will train for six hours a day, six days a week, six months a year, in preparation for the Boat Race.
The promo will be shown on BBC Television from Saturday March 23, leading up to the Boat Race on March 30.
DGP are a digital post-production and new media facility based in Soho, London. Established in 1995, the company offers Avid offline and online editing suites, Discreet compositing and finishing, as well as DVD design, compression and authoring, Video on Demand encoding and multimedia.
DGP, www.dgpsoho.co.uk
(GMcG)