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Sony Launches Media Lifecycle Service

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Sony has launched its Media Lifecycle Service (MLS), a new service that aims to unite digitisation, storage and archiving, digital content distribution and asset monetisation into a single solution.

"The saying content is king has never been so true but only if the content owner has the ability to efficiently manage and deliver their content to consumers at the right time, in the right format, on the right device. This is why Sony's launched Media Lifecycle Service," said Adam Fry, Head of AV Media Solutions, Sony Professional Solutions Europe.
Fry added: "We will work in partnership with customers and help them, at each stage of this content journey, to identify high value content, and move it through the digitisation to monetisation lifecycle with the goal of both satisfying existing customer demand for great content, as well as generating new revenue streams from previously unseen content. It's a win, win situation for both the content owner and their customers alike.
"Each stage of the service supported by MLS is complex and a significant undertaking in its own right; having a partner who understands the challenges and can guide them through the entire value chain to monetisation, will provide peace of mind and a competitive edge."
MLS is divided into three service areas:

• Digitisation, which includes Sony's optical disc archive technology, offers the ability to preserve and restore valuable assets and advanced indexing and metadata
• Managed storage and secure cloud based archive management allows customers to archive, manage and access their content
• Distribution and monetisation creates e-commerce opportunities, new revenue streams and new audience engagement opportunities in 26 languages and 66 countries.

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