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18/04/2002

BBC Broadcast opens for business

BBC Broadcast Ltd have officially opened for business as the BBC's new commercial brand and business vision to the broadcast market.
The company, the latest commercial venture from the BBC, offers a wide range of channel creation and management services to broadcasters and other media companies. Its aim is to generate significant commercial revenues in addition to operational savings which will be ploughed back into BBC programme-making.
BBC Broadcast’s range of services covers the play-out, publication, promotion and provision of media access for content across television, radio and the internet.
BBC Broadcast will re-locate to a new Broadcast Centre in 2003. The west London facility will be furnished with state-of-the-art technology, and be the most advanced of its kind in Europe. This will provide BBC Broadcast’s clients with new capabilities for play-out and channel management.
BBC Broadcast created its visual identity in-house. The logo, featuring a play on ’thought bubbles’, is designed to encapsulate BBC Broadcast’s creative, editorial and technical values. ‘Bringing Channels to Life’ is used alongside the logo to explain the core proposition of the new company.
Pam Masters, Managing Director of BBC Broadcast, said: “The official opening of the company for business this week is a major milestone for us. We have a considerable challenge ahead, but we are confident that the combination of our unrivalled broadcasting experience and new commercial approach will make our proposition very attractive to our existing BBC clients and the commercial customers that we hope to attract in the future.”
BBC Broadcast currently provides services for 17 public service and commercial television channels, 5 national radio networks, 39 local radio stations and BBCi.
BBC Broadcast has been created to fulfil the demand for a single supplier capable of taking content and converting it into a compelling channel experience for established and new broadcasters. The creative talent at the BBC is designed to provide an all-embracing service – creatively, technically and editorially – to bring channels to life and manage brands across multiple media platforms.
BBC Broadcast, www.bbc.co.uk/broadcast
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