Broadcast News
02/12/2013
RTW Appoints New Head Of Marketing
RTW, a leading vendor of visual audio meters for professional broadcast, production, post production and quality control, has announced that it has named Jessica Kell as Head of Marketing.
Kell will draw upon her technical training as a lighting and sound technician and her media design experience to lead RTW's marketing efforts as the company continues to enjoy rapid growth.
In her new position, Kell will be responsible for overseeing RTW's global marketing communications, including product campaigns and trade show planning. She will work closely with the company's sales team to develop messaging for new campaigns that continue to reinforce the company’s commitment to developing solutions that best address the needs of current and potential customers.
"I am very pleased to join RTW," said Kell. "The company's industry reputation is stellar, one of quality and innovation. It is an exciting time for RTW, as it continues to penetrate new markets and reach new customers with its innovative audio solutions. I look forward to working closely with the team to help enhance its brand throughout the world."
A lighting and sound technician, Kell brings her extensive knowledge of event production technology to RTW. She has worked at several opera houses, both as a technician and stage manager, and understands the important role that reliable, up-to-date audio equipment plays in a successful live production. Prior to joining RTW, she worked as a freelancer for several design and event-planning agencies in Germany. She has also studied media communications and cultural sciences.
This combined background gives Kell a solid foundation for understanding the needs of RTW customers, enabling her to highlight RTW's solutions in an intelligent and effective way.
www.rtw.com
(CD/JP)
Kell will draw upon her technical training as a lighting and sound technician and her media design experience to lead RTW's marketing efforts as the company continues to enjoy rapid growth.
In her new position, Kell will be responsible for overseeing RTW's global marketing communications, including product campaigns and trade show planning. She will work closely with the company's sales team to develop messaging for new campaigns that continue to reinforce the company’s commitment to developing solutions that best address the needs of current and potential customers.
"I am very pleased to join RTW," said Kell. "The company's industry reputation is stellar, one of quality and innovation. It is an exciting time for RTW, as it continues to penetrate new markets and reach new customers with its innovative audio solutions. I look forward to working closely with the team to help enhance its brand throughout the world."
A lighting and sound technician, Kell brings her extensive knowledge of event production technology to RTW. She has worked at several opera houses, both as a technician and stage manager, and understands the important role that reliable, up-to-date audio equipment plays in a successful live production. Prior to joining RTW, she worked as a freelancer for several design and event-planning agencies in Germany. She has also studied media communications and cultural sciences.
This combined background gives Kell a solid foundation for understanding the needs of RTW customers, enabling her to highlight RTW's solutions in an intelligent and effective way.
www.rtw.com
(CD/JP)
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